Overview

IBISWorld’s Search Engine Marketing Services Procurement Research Report offers purchasing insight into the Search Engine Marketing Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Search Engine Marketing Services - Recent Price Trend

During the three years to 2017, prices for SEM services have been rising at an estimated annualized rate of 1.0% due to rising demand for the service. Demand for SEM services has been growing in concert with increases in total advertising expenditure and internet traffic volume. However, significant market fragmentation has been keeping suppliers in competition with one another, mitigating the...

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Search Engine Marketing Services - Total Cost of Ownership

The total cost of ownership for SEM services is low. The only additional item a buyer must own to use SEM services is a website. Buyers without a website have nothing to rank in search engines, making SEM services unnecessary. Domain names, web design, graphic design and hosting services comprise the majority of website-related costs. Domain names are the cheapest cost, typically costing under...

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About this Report

This report is intended to assist buyers of search engine marketing (SEM) services. SEM services help buyers increase their visibility in a search engine. A higher rank in a search engine’s results makes it easier for websites to attract visitors, which positively impacts their business. SEM focuses on search engine optimization (SEO) services and can also include paid search advertising services. This report does not cover other digital advertising agency services or web design services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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