IBISWorld’s Sales & Marketing Contact Lists Procurement Research Report offers purchasing insight into the Sales & Marketing Contact Lists market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Sales & Marketing Contact Lists - Recent Price Trend

During the three years to 2016, prices for sales and marketing contact lists have trended upward at an estimated annualized rate of 1.2%. Rising demand and input costs have contributed to price growth during the period. While increasing service prices hamper buyer power, buyers have benefited from the low level of price volatility.The recovering economy has allowed demand for marketing-related...


Sales & Marketing Contact Lists - Total Cost of Ownership

The total cost of ownership for sales and marketing contact lists is low, which is favorable for buyers. Buyers generally do not have any other supplemental costs to consider beyond the purchase of these lists. Upon purchasing, the information belongs to the buyer to use however they like. The actual product does not require any further support after purchase because the information is generally...


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About this Report

This report is intended to assist buyers of sales and marketing contact lists, which are lists of consumer and business prospects that have been analyzed for their likelihood of partaking in selling a product or service. These lists can include information, such as prospect names, email addresses, demographics and psychographics. This report does not include sales and marketing software.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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