Overview

IBISWorld’s Promotional Products procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Promotional Products to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Promotional Products - Recent Price Trend

Average prices for promotional products have risen at an estimated annualized rate of 1.0% from 2014 to 2017, partially due to input cost growth. As the prices of major promotional product inputs have increased, distributors have been pressured to compensate for these rising costs by raising the prices of the products they sell to buyers.The other key component that has boosted product prices...

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Promotional Products - Total Cost of Ownership

The total cost of ownership (TCO) for promotional products is high, primarily due to minimum quantity order requirements, order set-up charges, shipping costs, storage costs and other miscellaneous order charges. All buyers are subject to minimum quantity order requirements, which are applied to every order from a distributor’s website. These requirements reduce buyer power because they lead to...

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About this Report

This report is intended to assist buyers of promotional products. Promotional products, also known as advertising specialties, are materials imprinted with an organization’s name and brand. These products are often passed out at trade shows and other events to advertise a company or cause, and they are also given as gifts to clients as a sign of appreciation for continued business. Popular promotional products include pens, tote bags, key chains and mugs. For the purposes of this report, direct suppliers of promotional products are referred to as "distributors" and the term "supplier" is used to describe upstream suppliers, which is standard terminology in this market. This report does not include other types of sales promotion services or items personalized for nonpromotional purposes.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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