Overview

If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Product Promotion Services procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Product Promotion Services, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Product Promotion Services - Recent Price Trend

From 2014 to 2017, the average price of product promotion services has been rising at an estimated annualized rate of 0.4%. Although prices have been rising, the pricing environment is favorable for buyers overall because price increases have been slow and steady. Low price volatility protects buyers from extreme price fluctuations, allowing them to more easily estimate and budget for the cost of...

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Product Promotion Services - Total Cost of Ownership

The total cost of ownership for product promotion services is low because most expenses are included in the purchase price of the service. For example, the price of the service will include the costs of paying the demonstrator, compensating for their travel, the purchase price of the products being sampled or demonstrated and more. However, there are two possible exceptions: marketing collateral...

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About this Report

This report is intended to assist buyers of product promotion and field marketing services. Service providers are contracted to deploy representatives to various locations to interact with potential customers by offering product samples, promotional products or brand literature with the goals of creating product awareness, gaining new customers and building brand loyalty. Locations for promotions can include conferences, events, concerts, bars, shopping malls, retail stores and other venues. This report does not cover other types of marketing services such as advertising or media placement.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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