Overview

IBISWorld’s Opinion Polling Services Procurement Research Report helps simplify the purchasing process. This report provides tools such as pricing trends and forecasts, supplier benchmarks and negotiation questions to help you work with internal stakeholders and executives to manage the procurement process for your company. With this information, your company will be able to make credible and knowledgeable decisions regarding purchasing Opinion Polling Services.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Opinion Polling Services - Recent Price Trend

In the three years to 2017, prices for opinion polling services have been rising at an estimated annualized rate of 1.5%. Recent price growth has primarily been the result of rising demand; however, most operational costs have been stagnant, which has limited the rate at which suppliers have increased prices. As such, price growth has only been a moderate concern for buyers in the past three...

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Opinion Polling Services - Total Cost of Ownership

Buyers generally run a low risk of incurring additional fees to those stated up front. Low total cost ownership within this market benefits buyers because it makes costs transparent and allows buyers to more easily budget for their research expenses. However, the total cost of ownership may be higher for some buyers. For instance, buyers may choose to add incentives for completion of their...

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About this Report

This report is intended to assist buyers of opinion polling services. Providers include agencies administering telephone, internet, mail or on-location surveys to conduct quantitative market research. Opinion polling can be used for understanding market size and competitors, drafting business plans, benchmarking, forecasting, litigation support and other relevant services. Some vendors specialize in one service (e.g. only data collection), while others provide full service offerings (e.g. data collection, analysis and reporting). Agencies specializing in interview, focus group or behavioral research, those reporting on secondary research and those solely collecting broadcast media ratings are not included in this report.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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