Overview

IBISWorld’s Online Market Research Services Procurement Research Report offers purchasing insight into the Online Market Research Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Online Market Research Services - Recent Price Trend

During the three years to 2017, the average price of online market research services has been growing at an estimated annualized rate of 1.7%, slightly hindering buyers’ negotiation power.Recent price climbs are primarily the result of strong demand growth. For instance, economic recovery has led to growth in R&D investments and advertising expenditure. These efforts have generated new product...

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Online Market Research Services - Total Cost of Ownership

There are few hidden costs associated with online market research services. However, buyers should consider the long-term impact a supplier’s quality can have on their operations. A business’s decisions can be directly influenced by market research results. For example, market research is often used for price optimization. Poor-quality research can cause clients to set prices too high, resulting...

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About this Report

This report is intended to assist buyers of online market research services. Suppliers of these services record, analyze and present marketing data that is gathered online. Data can be gathered through internet surveys, questionnaires, customer feedback forms and other online tools. Buyers use information from online market research to identify existing and potential markets, target their advertising, understand customer preferences, improve and develop products and optimize pricing. This report excludes other market research mediums, such as phone and in-person surveys and focus group studies.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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