Overview

IBISWorld’s Online Advertising Procurement Research Report offers purchasing insight into the Online Advertising market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Online Advertising - Recent Price Trend

Online advertising prices have been declining at an estimated average rate of 2.0% per year from 2014 to 2017 due primarily to supply gains. The growing number of websites on which advertisements can be displayed has pressured the available amount of space upward at a faster pace than demand has grown. As such, service prices have fallen, to buyers’ benefit.The growing supply of advertising...

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Online Advertising - Total Cost of Ownership

The items a buyer must purchase in conjunction with their online advertising depends on the type of advertising they purchase. If they purchase mobile, search or display advertising, buyers will need to own a website they can link to in their advertisement, and websites range in cost. Domain names are typically priced at less than $15.00 per year, but website design and programming costs can be...

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About this Report

This report is intended to assist buyers of online advertising. Online advertising includes mobile, digital video, e-mail and display advertising, such as web banners and text ads. Online advertising spaces can be purchased from individual websites, media conglomerates or ad networks. This report does not cover digital advertising agency services, search engine marketing services or social media management services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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