Overview

IBISWorld’s Media Monitoring Services Procurement Research Report offers purchasing insight into the Media Monitoring Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Media Monitoring Services - Recent Price Trend

Average prices for media monitoring services have been growing at an estimated annualized rate of 2.5% in the three years to 2017. Rising demand for services has triggered this price growth, although declines in wage costs have kept prices in check.Market demand has been increasing, primarily due to growth in total advertising expenditure. Media monitoring services better enable buyers to track...

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Media Monitoring Services - Total Cost of Ownership

The total cost of ownership for media monitoring services is low. However, buyers must be a1ware of the rate schedule when purchasing a service. Typically, prices are quoted per year per user, so it is important to know the limitations or contractual terms of the subscription before committing to it. Buyers must be aware of the scope of the service they are buying, including whether it covers...

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About this Report

This report is intended to assist buyers of media monitoring services. Most often used by public relations (PR) agencies or agents, media monitoring services monitor and collect news clippings (both virtual and physical) on topics, companies, products or otherwise-specified keywords. Often, the keywords include the name of the PR agency’s client. Media monitoring allows PR professionals to track the level of exposure they have created for their client and helps determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. This report does not cover the purchase of advertising or media fulfillment services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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