Overview

IBISWorld’s Marketing Consulting Services Procurement Research Report offers purchasing insight into the Marketing Consulting Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Marketing Consulting Services - Recent Price Trend

The average price for marketing consulting services has been rising at an estimated annualized rate of 3.3% from 2014 to 2017. Successfully navigating a rapidly changing media landscape has become increasingly important for companies and, in response, marketing consulting services have become vital for many firms to gain a competitive edge. Thus, strengthening demand for this market’s services...

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Marketing Consulting Services - Total Cost of Ownership

The total cost of ownership for marketing consulting services is moderate, which indicates that buyers typically pay additional costs that are between 50.0% and 100.0% of the price of the original service. The main hidden costs that may arise usually happen when contracts are unclear about timeframe and objectives of a specific project. A well-defined and thorough contract should help buyers...

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About this Report

This report is intended to assist buyers of marketing consulting services, whereby a business professional advises the buyer on how to pursue a marketing strategy for their business. This type of consulting covers a variety of marketing-related activities, such as development of marketing objectives, customer segmentation, new product development, pricing and data analytics. Suppliers include full-service advertising agencies, large consulting firms and specialized consulting firms. Key buyers include retailers, automotive manufacturers, telecommunications companies and financial services firms. This report does not include vendors that operate strictly as creative agencies, public relations firms or market research firms.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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