The Focus Group Research Services procurement report contains data and analysis of current and future trends when buying goods and services. IBISWorld’s in-depth procurement research is always presented in a logical and consistent format for easy reference throughout a company. The Focus Group Research Services Procurement Research Report contains growth forecasts for a three-year outlook period and supplier profit benchmarks so your company can make the right purchasing decision.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Focus Group Research Services - Recent Price Trend

During the three years to 2017, the price of focus group research services has been rising at an estimated annualized rate of 1.1%. Increasing input costs for suppliers and rising demand have been the primary drivers of price growth; however, substantial competition among the many suppliers in this market has kept price growth slow.During the past three years, R&D and total advertising...


Focus Group Research Services - Total Cost of Ownership

The total cost of ownership for focus group research services is low. Costs outside the price of services amount to less than 50.0% of the purchase price per year, due to minimal hidden costs associated with fixed price contracts. For example, the most significant cost that buyers face, compensating participants for their time, is already factored into the benchmark price. Additionally, buyers...


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About this Report

This report is intended to assist buyers of focus group research services. Focus group research service providers engage in qualitative research and gather information on opinions and attitudes about a product from a diverse set of individuals. This market focuses on face-to-face market research and testing, although market research is also sometimes conducted by phone or mail. Focus groups are often used to determine the viability of bringing a new product to market and improvements for current products. This report does not include internet-based market research, or quantitative phone- or mail-based market research (i.e. polls and surveys).  

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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