Overview

IBISWorld’s Direct Mail Advertising Services Procurement Research Report is a comprehensive guide to purchasing Direct Mail Advertising Services. This report offers strategic analysis of the factors influencing purchasing decisions, including price trends and three-year forecasts, input costs and demand factors, along with key suppliers and an analysis of the extended supply chain. Armed with the right procurement intelligence, your company will be able to make educated purchasing decisions.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Direct Mail Advertising Services - Recent Price Trend

From 2013 to 2016, the price of direct mail advertising has remained fairly stable, rising at a negligible estimated average annual rate of 0.1%. Suppliers in this market are struggling to overcome competition from digital advertising media, which has prevented significant price growth. However, although the public has increasingly viewed direct mail as an outdated form of marketing, it is still...

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Direct Mail Advertising Services - Total Cost of Ownership

Although buyers face few hidden costs regarding the designing and packaging of their advertising materials, they face other expenses that greatly increase the total cost of ownership. Additional costs to consider include purchasing mailing lists and postage. Buyers will find that these two supplemental expenses often outweigh the costs of designing and printing materials.Direct mail advertisers...

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About this Report

This report is intended to assist buyers of direct mail advertising services. Suppliers providing these services assist buyers by designing advertising campaigns to distribute marketing materials directly to targeted customers through postal mail. Services typically consist of material concept development, art design, printing, labeling and addressing. Advertising goods may consist of postcards, flyers, catalogs or other commercial merchandising materials. Some market vendors may also compile and manage mailing lists for buyers. This report does not include print distribution services or digital advertising services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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