If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Brand Management Services procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Brand Management Services, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Brand Management Services - Recent Price Trend

During the three years to 2017, the price of brand management services has been rising at an estimated annualized rate of 0.7%. Increasing demand has primarily contributed to price growth; however, increasing competition within the market has subdued price growth substantially.The main factors contributing to demand growth in this market are the number of businesses and total advertising...


Brand Management Services - Total Cost of Ownership

To make proper use of their brand management services, buyers must invest significant capital in tools that will reinforce their branding. These tools include, but are not limited to, advertising space and time, graphic design services, web design services and marketing services. Advertising space and time typically represents the highest potential expense for buyers. Although the costs of...


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About this Report

This report is intended to assist buyers of brand management services. Service providers monitor the perception of their clients' brands in the marketplace and help their clients develop strategies to create strong brand associations and awareness. Brand management services, therefore, rely heavily on market research, marketing and advertising, but they ultimately focus directly on cultivating a brand image that customers view favorably. This report does not cover other management consulting services or marketing services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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