Overview

IBISWorld’s Radio Advertising Procurement Research Report offers purchasing insight into the Radio Advertising market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Radio Advertising - Recent Price Trend

Average radio advertising prices have risen at an estimated annualized rate of 1.0% in the three years to 2017. More than anything else, strong growth in demand trends has supported this price growth. Radio advertising is a major advertising medium, making up nearly 8.0% of all advertising spending, according to eMarketer, which explains why demand for the service rarely falters. In addition,...

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Radio Advertising - Total Cost of Ownership

The primary cost buyers must sustain to make full use of their radio advertising is the production of their commercial. A radio commercial typically costs between $300 and $1,500 to produce depending on a number of variables, including the length and the content. Longer commercials will cost more to produce because they require more investment in scripting, voice talent, sound editing and other...

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About this Report

This report is intended to assist buyers of radio advertising. Radio advertising refers to marketing communications sent over AM, FM or satellite radio channels. Radio broadcasters sell advertising to supplement their music, news or talk content and to earn revenue. For buyers, radio advertising provides an opportunity to reach a high volume of potential customers with audio messages. This report excludes radio operators functioning exclusively online and advertising provided via other mediums such as television channels and magazines.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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