The Radio Advertising procurement report contains data and analysis of current and future trends when buying goods and services. IBISWorld’s in-depth procurement research is always presented in a logical and consistent format for easy reference throughout a company. The Radio Advertising Procurement Research Report contains growth forecasts for a three-year outlook period and supplier profit benchmarks so your company can make the right purchasing decision.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Radio Advertising - Recent Price Trend

Average radio advertising prices have risen at an estimated annualized rate of 1.9% in the three years to 2017. More than anything else, strong growth in demand trends has supported this price growth. Radio advertising is a major advertising medium, making up nearly 8.0% of all advertising spending, according to eMarketer, which explains why demand for the service rarely falters. In addition,...


Radio Advertising - Total Cost of Ownership

The primary cost buyers must sustain to make full use of their radio advertising is the production of their commercial. A radio commercial typically costs between $300 and $1,500 to produce depending on a number of variables, including the length and the content. Longer commercials will cost more to produce because they require more investment in scripting, voice talent, sound editing and other...


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About this Report

This report is intended to assist buyers of radio advertising. Radio advertising refers to marketing communications sent over AM, FM or satellite radio channels. Radio broadcasters sell advertising to supplement their music, news or talk content and to earn revenue. Common buyers of radio advertising services include media buying agencies, retailers and automobile manufacturers. This report excludes radio operators functioning exclusively online and advertising provided through other mediums, such as television channels and magazines.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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