IBISWorld’s Press Release Services Procurement Research Report provides the latest price data and the factors underpinning price movements, such as input costs and external demand drivers. The report identifies the leading suppliers of Press Release Services and offers a strategic analysis of the key factors influencing the way the procurement market works. Data forecasts also accompany our analysis so your company can make purchasing decisions with confidence.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Press Release Services - Recent Price Trend

Average prices for press release services have been increasing at an estimated average rate of 1.6% each year from 2017 to 2020. Higher purchase costs and rising demand have fostered price growth; however, falling wage costs and moderate competition have tempered price increases.Press release service prices have been growing in part due to suppliers' rising input costs, particularly their...


Press Release Services - Total Cost of Ownership

Without a press release, buyers have nothing to distribute. For this reason, the cost of writing a press release is the main ancillary expense for buyers of press release services. The cost of hiring someone to write a press release ranges from $80 to $1,000 per release, but averages about $315 per release on average. This expense equals 90.0% of the current purchase price for press release...


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About this Report

This report is intended to assist buyers of press release services, which are also called news wires or wire services. Providers typically operate distribution platforms, through which they create and optimize customized news content that enables buyers to easily distribute proprietary news to a general or targeted audience. Such platforms also include tracking capabilities that allow buyers to measure and evaluate audience reach. Press release writing services, advertising agency services and public relations services are not included in this report.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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