IBISWorld’s Point-of-Purchase Signage procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Point-of-Purchase Signage to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Point-of-Purchase Signage - Recent Price Trend

Average prices for POP signage have been rising at an estimated annualized rate of 0.3% in the three years to 2017. Demand shifts have been impacting sign prices. Demand for POP signage has been growing as a result of increases in consumer spending, the number of businesses and total advertising expenditure. Consumer spending has been rising because of falling unemployment rates and growth in per...

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Point-of-Purchase Signage - Total Cost of Ownership

Total cost of ownership in this market is high. First, buyers must hire a graphic designer to assemble the artwork to be displayed on the sign. Design costs vary widely based on the skill level of the designer and the amount of work invested in the design. Buyers must also ensure the design meets the technical requirements, such as size and allowable colors, of the sign they are ordering. Graphic...

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About this Report

This report is intended to assist buyers of point-of-purchase (POP) signs. POP signs are displayed in retail locations to increase foot traffic and purchases. POP signs refer to a wide array of products, including floor decals, banners, fixtures and mobiles. These products are used to designate a sale, store opening or promotion and can come in both electronic and nonelectronic forms. This report does not include way-finding signs, corrugated point-of-purchase displays intended to hold merchandise, traffic signs or safety signs.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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