IBISWorld’s Point-of-Purchase Signage Procurement Research Report helps simplify the purchasing process. This report provides tools such as pricing trends and forecasts, supplier benchmarks and negotiation questions to help you work with internal stakeholders and executives to manage the procurement process for your company. With this information, your company will be able to make credible and knowledgeable decisions regarding purchasing Point-of-Purchase Signage.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Point-of-Purchase Signage - Recent Price Trend

The price of POP signage has been rising at an estimated annualized rate of 0.3% in the three years to 2017. Strengthening demand has been the primary cause of the increase in market prices. However, price growth has been slow because of falling input costs and strong competition among providers.Demand for POP signage has been growing as a result of increases in consumer spending, total...


Point-of-Purchase Signage - Total Cost of Ownership

The total cost of ownership for POP signage is high. Therefore, buyers should expect to spend more than 100.0% of the benchmark price for market products in additional costs.Buyers must hire a graphic designer to assemble the artwork that will be displayed on the signage. Design costs vary widely based on the skill level of the designer and the amount of work invested in the design. Buyers must...


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About this Report

This report is intended to assist buyers of point-of-purchase (POP) signage. POP signage is displayed in retail locations to increase foot traffic and purchases. POP signage refers to a wide array of products, including floor decals, banners, fixtures and mobiles. These products are used to designate a sale, store opening or promotion and can come in both electronic and nonelectronic forms. Typical buyers include department stores, gas stations, grocery stores and fast-food restaurants. This report does not include way-finding signs, corrugated point-of-purchase displays intended to hold merchandise, traffic signs or industrial signage.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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