Overview

If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Media Placement & Fulfillment Services procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Media Placement & Fulfillment Services, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Media Placement & Fulfillment Services - Recent Price Trend

The price of media placement and fulfillment services has been rising at an estimated annualized rate of 2.5% during the three years to 2017. The rate of price changes has varied among suppliers, with the advertising conglomerates at the top of the market instituting higher price increases than most other suppliers. This discrepancy reflects the growing dominance these top suppliers have over the...

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Media Placement & Fulfillment Services - Total Cost of Ownership

The total cost of ownership for media placement and fulfillment services is low, indicating that there are few hidden costs. Although media buying itself includes a variety of hidden costs, there are few additional costs associated specifically with the services that media placement and fulfillment suppliers provide to buyers. The two main costs are the costs of communicating with suppliers and...

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About this Report

This report is intended to assist buyers of media placement and fulfillment services. These providers, also known as media buying agencies, research, negotiate and place orders for advertising time and space on behalf of a client. These services are provided primarily by media and advertising agencies. The types of media purchased include television, radio, print and internet, among others. This report does not cover other agency services, such as advertising creation and production.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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