Overview

If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Magazine Advertising procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Magazine Advertising, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Magazine Advertising - Recent Price Trend

The price of magazine advertising has increased at an estimated annualized rate of 1.0% in the three years to 2017. Vendors have incurred greater costs during this period, which has supported this price growth. For example, printing ink has become more costly to manufacture, so it has become more expensive to procure. As a result, vendors' production costs have increased, which they have passed...

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Magazine Advertising - Total Cost of Ownership

Magazine advertising has a low total cost of ownership. The primary ancillary cost associated with magazine advertising is the expense of shooting and designing the advertisement. According to Demand Media, these setup costs can range from $1,500 to $20,000 per one-page advertisement. Overall a low total cost of ownership aids buyers by limiting the amount of hidden charges they might face...

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About this Report

This report is intended to assist buyers of magazine advertising. Suppliers of magazine advertising offer space in their print magazines and periodicals in which buyers can display marketing messages. Buyers can purchase this advertising space directly from the magazine publication or through an advertising agency. This report does not cover other types of advertising, such as newspaper advertising, direct mail advertising services, television advertising or online services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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