The Digital Advertising Agency Services procurement report contains data and analysis of current and future trends when buying goods and services. IBISWorld’s in-depth procurement research is always presented in a logical and consistent format for easy reference throughout a company. The Digital Advertising Agency Services Procurement Research Report contains growth forecasts for a three-year outlook period and supplier profit benchmarks so your company can make the right purchasing decision.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Digital Advertising Agency Services - Recent Price Trend

Prices for digital advertising agency services have been rising an estimated average 3.1% per year in the three years to 2017. Demand for advertising services has been rising, incentivizing suppliers to raise prices.In particular, growth in internet traffic volume and total advertising expenditure have driven increases in demand. Internet traffic volume has had the biggest impact on demand and...


Digital Advertising Agency Services - Total Cost of Ownership

The total cost of ownership for digital advertising agency services is medium; buyers face few costs associated with the service outside of the quoted price. Many digital advertising agencies, particularly smaller firms, charge buyers a setup fee in addition to the purchase price of their services. This fee is meant to account for the extra time and resources that are used in creating social...


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About this Report

This report is intended to assist buyers of digital advertising agency services. Digital advertising refers to promotional messages delivered to consumers through online media outlets. Services provided by digital advertising agencies include search engine optimization (SEO), mobile advertising, digital display advertising and social media management. This report does not cover the purchase of these services individually; instead, it focuses on agencies that provide all of these services combined in a coordinated digital advertising campaign.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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