Overview

IBISWorld’s Billboard Advertising Procurement Research Report offers purchasing insight into the Billboard Advertising market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Billboard Advertising - Recent Price Trend

In the three years to 2017, the price of billboard advertising has been increasing at an estimated annualized rate of 1.1%. This growth has primarily been anchored by rising demand for services. For example, the number of businesses in the United States has increased as the economy has grown. Many of these new companies have chosen to market their goods and services through billboards...

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Billboard Advertising - Total Cost of Ownership

There are few hidden costs for billboard advertising services that buyers will need to pay. Most costs, including setup, lighting and repairs, are included in the purchase price of the product. The most common additional cost is buying design services for the billboard advertisement because the supplier typically does not provide these services within the ad price. The price for the design of a...

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About this Report

This report is intended to assist buyers of billboard advertising. Billboard advertising refers to the use of large outdoor boards to convey promotional messages. The types of boards falling under this designation include bulletin billboards, digital billboards, poster billboards, wall displays and spectaculars. Suppliers of billboard advertising vary from large-scale national media companies to small-scale localized firms. This report does not include magazine advertising, newspaper advertising, coupon advertising or transit advertising services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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