Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.1 % over the past five years, to reach an estimated $7.9bn in 2024.
Trends and Insights
Industry revenue has grown, but inflation has dampened consumer demand
- Soft drink and pre-packaged food wholesalers have faced volatile external conditions over the past five years, but revenue has grown at a moderate pace.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Healthy eating trends will provide an avenue for growth
- New Zealand's obesity rate has been steadily rising over the long term. Many products, like soft drinks, chocolates, confectionery and chips, have long been identified as unhealthy due to their high fat, sugar and salt content.
Biggest companies in the Soft Drink and Pre-Packaged Food Wholesaling in New Zealand
| Company | Market Share (%)
2025 | Revenue ($short_0)
2025 |
|---|
There are no companies that hold a large enough market share in the Soft Drink and Pre-Packaged Food Wholesaling in New Zealand industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Confectionery and snacks, Dry ingredients and Beverages. Confectionery and snacks is the largest segment of the Soft Drink and Pre-Packaged Food Wholesaling in New Zealand.
Trends and Insights
Consumer health trends have driven diversification in the confectionary and snacks segment
- This segment includes lollies, chocolates, chewing gum, chips, nuts, pretzels, popcorn, cakes and biscuits.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry operators wholesale specific grocery or food items that aren’t classified elsewhere, like confectionery, snack foods, beverages, canned food and cooking oils. These goods are generally purchased from upstream manufacturers and resold to downstream industries including supermarkets, convenience stores and food-service establishments. Businesses that sell a range of general merchandise, like those selling three or more product lines, are excluded from the industry.
What's included in this industry?
BeveragesDry ingredientsOils and saucesPreserved foodsConfectionery and snacksPrepared mealsSpreadsCompanies
Purchase this report to view all major companies in this industry.
Related Terms
SPECIALISED WHOLESALERWHOLESALE BYPASSCOMPUTERISED INVENTORY MANAGEMENT SYSTEMSIndustry Code
ANZSIC 3609 - Soft Drink and Pre-Packaged Food Wholesaling in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Industry wholesalers have achieved moderate revenue growth despite facing volatile conditions. Rising health consciousness has driven product innovation and new entrants to t...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Consumer health trends have caused the confectionery and snacks segment to diversify, prompting operators to offer healthier alternatives. This expansion supports operations ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
New Zealand’s population spread is a key determinant of business locations. Auckland and Canterbury are the country’s two largest regions by population and also contain the t...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Soft drink and pre-packaged food wholesaling is highly competitive. Exclusive distribution agreements allow wholesalers to gain a competitive advantage over rivals.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major players in the Soft Drink and Pre-Packaged Food Wholesaling industry. Many players are small-scale businesses that focus on one product line.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Soft drink and pre-packaged food wholesalers must abide by the Australia New Zealand Joint Food Standards Code. This regulates the food that can be imported and sold and the ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Industrywide profit has declined over the past five years. Inflated purchase costs have squeezed margins alongside weakening demand from supermarkets.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand in 2024?
The market size of the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand is $7.9bn in 2024.
How many businesses are there in the Soft Drink and Pre-Packaged Food Wholesaling in New Zealand industry in 2024?
There are 1,199 businesses in the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand, which has grown at a CAGR of 0.1 % between 2019 and 2024.
Has the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand grown or declined over the past 5 years?
The market size of the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand has been growing at a CAGR of 2.1 % between 2019 and 2024.
What is the forecast growth of the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand over the next 5 years?
Over the next five years, the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand is expected to grow.
What does the Soft Drink and Pre-Packaged Food Wholesaling in New Zealand include?
Beverages and Dry ingredients are part of the Soft Drink and Pre-Packaged Food Wholesaling industry.
How competitive is the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand?
The level of competition is high and steady in the Soft Drink and Pre-Packaged Food Wholesaling industry in New Zealand.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Meat, Poultry and Smallgoods Wholesaling in New Zealand
- Fruit and Vegetable Wholesaling in New Zealand
- General Line Grocery Wholesaling in New Zealand
- Liquor and Tobacco Product Wholesaling in New Zealand
Complementors
- Supermarkets, Grocery Stores and Convenience Stores in New Zealand
- Cafes and Restaurants in New Zealand
- Fast Food and Takeaway Food Services in New Zealand
International industries
- Frozen Food Wholesaling in the US
- Confectionery Wholesaling in the US
- Soft Drink, Baked Goods & Other Grocery Wholesaling in the US
- Fresh Bread & Bakery Goods Wholesaling in the US
- Pet Food & Supplies Wholesaling in the US
View all industries in New Zealand
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
