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Industrial and Agricultural Chemical Product Wholesaling in New Zealand - Market Research Report (2013-2028)

Jayson Cooke Jayson Cooke Melbourne, Australia Last Updated: September 2023 ANZSIC F3323NZ

Revenue

$3.2bn

2023-24

$3.3bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

2,476

Businesses

459

Wages

$XXX.Xm

Industrial and Agricultural Chemical Product Wholesaling in New Zealand industry analysis

The industry’s revenue has grown due to augmented demand for agricultural and industrial chemicals. ’Strong exports and improved farming practices have boosted the agricultural sector’s demand for fertilisers and pesticides, though recent declines in China's demand for Australian dairy and meat present demand challenges. Construction demand, although volatile, has benefited from population growth, urbanisation and government infrastructure investment, which support demand for industrial chemicals. Conversely, intensified competition from low-cost imports from Brazil and South-East Asia has eroded domestic wholesalers' market share in basic chemicals. Overall, industry revenue is anticipated to have risen at an annualised 2.4% over the past five years and is expected to total $3.22 billion in 2024-25, when revenue will drop by an estimated 1.8%.

Trends and Insights

  • Rising demand for various agricultural and industrial chemical products has lifted industry revenue over the past five years. However, global trade and pricing dynamics have made revenue volatile and, in some cases, limited growth.
  • Favourable agricultural conditions have recently boosted demand for agricultural chemicals like fertilisers. Soaring fertiliser prices in 2021-22 elevated revenue generated from agricultural chemical products wholesaling, although the elevated price has since dropped.
  • General population trends, the location of major farming regions and customer business locations influence the distribution of industry establishments. Industry wholesalers tend to locate themselves close to large population bases and manufacturing regions.
  • Chemical product wholesalers mainly compete on price, product range and customer service. Operators face intense price competition for generic products, like basic fertilisers, and less competition for niche or specialised goods, like high-end pigments.

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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 2.4 % over the past five years, to reach an estimated $3.2bn in 2023.

Trends and Insights

Downstream agricultural and construction markets have contributed to revenue growth

  • A strong overall agricultural performance has amplified demand for agricultural chemicals like fertilisers, pesticides and herbicides, as they’re crucial for boosting farm productivity.
  • Additional trends and insights available with purchase
Industrial and Agricultural Chemical Product Wholesaling in New Zealand
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Offering innovative products for agriculture and manufacturing will boost demand

  • Wholesalers will likely emphasise high-quality products to boost future demand, particularly for agricultural products. Advanced plant protection and animal health solutions will present opportunities to supply innovative chemicals that enhance farm productivity.

Biggest companies in the Industrial and Agricultural Chemical Product Wholesaling in New Zealand

Company
Market Share (%)
2025
Revenue ($m)
2025
BOC
402.4
Ixom Operations Pty Ltd
132.9
Nufarm Limited (NZ Branch)
110.9

To view the market share and analysis for all 7 top companies in this industry, view purchase options.

Products & Services Segmentation

Industrial and Agricultural Chemical Product Wholesaling in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Agricultural chemical products, Polymers and plastic products and Pigments and colour chemicals. Agricultural chemical products is the largest segment of the Industrial and Agricultural Chemical Product Wholesaling in New Zealand.

Trends and Insights

Agricultural chemical product wholesaling has benefited from strong fertiliser prices and demand

  • The agricultural chemical products segment includes crop protection products, like herbicides, insecticides and pesticides; fertilisers; animal health products, including dip products; and other agricultural chemicals.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators wholesale a range of industrial and agricultural chemicals, fertiliser, pesticides, herbicides and allied products. Firms that wholesale pharmaceuticals or personal care products are excluded from the industry.

What's included in this industry?

Agricultural chemical products wholesalingPolymer and plastic product wholesalingPigment and colour chemical wholesalingIndustrial chemical and gas wholesalingExplosives wholesaling (except ammunition)Marine oil, methylated spirit and oil treating compound wholesalingPhotographic chemical, plasticiser, polish and synthetic rubber wholesalingAcid, adhesive, bleaching compound, detergent and gelatine wholesaling

Companies

BOCIxom Operations Pty LtdNufarm Limited (NZ Branch)

Purchase this report to view all 7 major companies in this industry.

Related Terms

CROP PROTECTION PRODUCTSBASIC CHEMICALSPLASTICISER

Industry Code

ANZSIC 2006

ANZSIC 3323 - Industrial and Agricultural Chemical Product Wholesaling in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising demand for various agricultural and industrial chemical products has lifted industry revenue over the past five years. However, global trade and pricing dynamics have ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Favourable agricultural conditions have recently boosted demand for agricultural chemicals like fertilisers. Soaring fertiliser prices in 2021-22 elevated revenue generated f...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

General population trends, the location of major farming regions and customer business locations influence the distribution of industry establishments. Industry wholesalers t...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each region in 2023
  • Number and share of revenue each region accounts for in 2023
  • Number and share of wages each region accounts for in 2023
  • Number and share of employees in each region in 2023

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Chemical product wholesalers mainly compete on price, product range and customer service. Operators face intense price competition for generic products, like basic fertiliser...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Most of the industry's larger companies are subsidiaries of major multinational companies, typically importing and distributing chemical products. Most of these firms operate...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of BOC's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Ixom Operations Pty Ltd's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Nufarm Limited (NZ Branch)'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of revenue, market share and profit margin trend for 4 additional companies

Detailed analysis

  • Description and key data for BOC, and factors influencing its performance in the industry
  • Description and key data for Ixom Operations Pty Ltd, and factors influencing its performance in the industry
  • Description and key data for Nufarm Limited (NZ Branch), and factors influencing its performance in the industry
  • Description, key data and performance trends for 4 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Industrial and Agricultural Chemical Product Wholesaling industry is subject to extensive regulatory requirements, as many of its products are hazardous. Industry wholesa...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Over the past five years, chemical wholesalers increased profit margins by passing higher product prices to buyers amid strong demand from agriculture and construction. Speci...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand in 2024?

The market size of the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand is $3.2bn in 2024.

How many businesses are there in the Industrial and Agricultural Chemical Product Wholesaling in New Zealand industry in 2023?

There are 459 businesses in the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand, which has grown at a CAGR of 1.5 % between 2018 and 2023.

Has the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand grown or declined over the past 5 years?

The market size of the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand has been growing at a CAGR of 2.4 % between 2018 and 2023.

What is the forecast growth of the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand over the next 5 years?

Over the next five years, the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand is expected to grow.

What are the biggest companies in the Industrial and Agricultural Chemical Product Wholesaling market in New Zealand?

The biggest companies operating in the Industrial and Agricultural Chemical Product Wholesaling market in New Zealand are BOC, Ixom Operations Pty Ltd and Nufarm Limited (NZ Branch)

What does the Industrial and Agricultural Chemical Product Wholesaling in New Zealand include?

Agricultural chemical products wholesaling and Polymer and plastic product wholesaling are part of the Industrial and Agricultural Chemical Product Wholesaling industry.

Which companies have the highest market share in the Industrial and Agricultural Chemical Product Wholesaling in New Zealand?

The company holding the most market share in New Zealand is BOC.

How competitive is the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand?

The level of competition is high and increasing in the Industrial and Agricultural Chemical Product Wholesaling industry in New Zealand.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Petroleum Product Wholesaling in New Zealand
  • Pharmaceutical and Toiletry Goods Wholesaling in New Zealand

Complementors

  • Polymer Film and Sheet Packaging Material Manufacturing in New Zealand

International industries

  • Janitorial Equipment Supply Wholesaling in the US
  • Chemical Wholesaling in the US
  • Farm Supplies Wholesaling in the US
  • Cleaning & Maintenance Supplies Distributors in the US
  • Chemical Wholesaling in Canada

View all industries in New Zealand

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in New Zealand include:

  • Statistics New Zealand
  • New Zealand Company Register
  • Ministry of Business, Innovation & Employment

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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