Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#3 In EuropeBusiness
#3 In EuropeEmployees
#5 In EuropeWages
#4 In EuropeConsumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. The COVID-19 pandemic decimated industry demand in 2020 as establishments shut their doors and tourist numbers plummeted. Industry revenue is expected to contract at a compound annual rate of 9.6% to €91.6 billion over the five years through 2024, including a 2.9% drop in 2024.
Enterprises
Number of businesses in 2024
Biggest companies in the Pubs, Bars & Coffee shops in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the Pubs, Bars & Coffee shops in Italy industry for IBISWorld to include in this product.
Top Questions Answered in this Report
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What is the market size of the Pubs, Bars & Coffee shops industry in Italy in 2024?
The market size of the Pubs, Bars & Coffee shops industry in Italy is €10.4bn in 2024.
How many businesses are there in the Pubs, Bars & Coffee shops in Italy industry in 2024?
There are 78,855 businesses in the Pubs, Bars & Coffee shops industry in Italy, which has declined at a CAGR of 7.4 % between 2019 and 2024.
Has the Pubs, Bars & Coffee shops industry in Italy grown or declined over the past 5 years?
The market size of the Pubs, Bars & Coffee shops industry in Italy has been declining at a CAGR of 9.6 % between 2019 and 2024.
What is the forecast growth of the Pubs, Bars & Coffee shops industry in Italy over the next 5 years?
Over the next five years, the Pubs, Bars & Coffee shops industry in Italy is expected to decline.
What does the Pubs, Bars & Coffee shops in Italy include?
Serving non-alcoholic beverages and Serving alcoholic beverages are part of the Pubs, Bars & Coffee shops industry.
How competitive is the Pubs, Bars & Coffee shops industry in Italy?
The level of competition is moderate and steady in the Pubs, Bars & Coffee shops industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Supermarkets & Grocery Stores in Italy
- Restaurants & Takeaways in Italy
- Caterers in Italy
Complementors
- Spirit Production in Italy
- Wine & Cider Production in Italy
- Beer & Malt Production in Italy
- Food & Drink Wholesaling in Italy
Table of Contents
About this industry
Industry definition
The industry covers the preparation and serving of beverages for immediate consumption in bars, pubs and nightclubs. The industry does not include the resale of packaged or ready-made beverages or the retail of beverages through vending machines.
Related Terms
ACCESS FEESGASTROPUBON-TRADEOFF-TRADEWhat's included in this industry?
Serving non-alcoholic beveragesServing alcoholic beveragesServing foodAdmission feesVenue hireCompanies
Industry Code
563 - Beverage serving activities in Italy
View up to 0 companies with purchase. View purchase options.
Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Pubs, Bars & Coffee shops in Italy industry?
Outlook
Analysis
What's driving the Pubs, Bars & Coffee shops in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Pubs, Bars & Coffee shops in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Pubs, Bars & Coffee shops in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Health awareness among consumers hinders alcoholic beverage sales. A growing number of European consumers are reducing or cutting out completely alcohol consumption, turning to healthier beverages instead.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Pubs, Bars & Coffee shops in Italy industry's products and services performing?
Analysis
What are innovations in the Pubs, Bars & Coffee shops in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Pubs, Bars & Coffee shops in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
The industry is highly fragmented. Most players are small, independent drinking establishments, with no large players having significant control in the market.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Pubs, Bars & Coffee shops in Italy located?
Companies
Data Tables
Top 0 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Drinking establishments must follow the rules on alcohol sales. Pubs, bars and nightclubs must have the relevant licences to operate and serve alcohol on their premises, which affects their sales practices.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Pubs, Bars & Coffee shops in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
COVID-19 restrictions hurt business profitability. The COVID-19 pandemic and high inflation have decreased consumer confidence and spending, while higher input prices and utility costs due to Europe's energy crisis have added to operational expenses.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Pubs, Bars & Coffee shops in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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