Industry Analysis & Industry Trends
Demand for window treatment stores is on the decline, as consumers increasingly consult general home improvement and decorations stores for their window needs on the basis of price and convenience. Over the past five years, the industry has been kept afloat by sales of customized products to affluent customers. IBISWorld expects total revenue for the Window Treatment Stores industry to decline over the five years to 2016. Over the five years to 2021, revenue is anticipated to continue its downward trend, but at a slower pace. The industry is expected to benefit slightly from increased disposable income over the next five years, which will lead consumers to spend more on curtains and specialized window furnishings. However, competition will continue to be the industry's biggest obstacle... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Window Treatment Stores industry is currently in the declining phase of its life cycle. In the 10 years to 2021, industry value added (IVA), which measures the industry's contribution to the overall economy, is forecast to decrease at an annualized rate of 0.3%, compared with much-faster projected annualized GDP growth of 2.1%. Severe declines during the recession, when consumer income was down, led to declines in IVA, and the industry has not been able to recover in the years since. Increased competition from retailers outside the industry that also sell window treatments has been a significant contributing factor to the industry's struggle. Little product innovation and a declining number of businesses also indicate the industry's decline.
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