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Social Network Game Development: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Social Network Game Development Market Research Report | NAICS OD4564 | Jul 2016

Social status: New markets and rising incomes will place revenue in good standing

IBISWorld’s Social Network Game Development market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Women over the age of 45 represent the industry’s fastest-growing consumer segment
  • Established video game developers have acquires smaller industry operators
  • An increase in virtual transaction costs will make virtual currency purchases less profitable
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Industry Analysis & Industry Trends

Since its inception, the Social Network Game Development industry is has quickly expanded. The surging adoption of the internet and social networks, including social networking websites and smartphones with connectivity to social networks has driven industry revenue over the period. In the coming years, the industry will continue to experience strong growth. The surge in smartphone popularity and internet connections will continue, linking more people to social games and networks... ... purchase to read more

Industry Report - Industry Key Buyers Chapter

Concentration within the Social Network Game Development industry is low. The leading three industry operators have a combined total of less than 40.0% of the market.

This industry is highly fragmented, with many small players. Strong growth and low barriers to entry have facilitated an inviting environment for new players, offering a vast sea of product and earnings opportunities. As a result, industry participation has increased substantially over the five years to 2016. Last decade, there were only a few companies specifically engaged in social network game development; today, IBISWorld estimates that there are 7,352 enterprises in this industry. Concentration has therefore decreased rapidly as industry revenue is continuously divided among a growing number of participants.

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Additional Insights for the Social Network Game Development Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Social Network Game Development Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Ability to reach international markets
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Number of broadband connections and Per capita disposable income in the Social Network Game Development industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Social Network Game Development Industry?

    Companies in this industry develop video games played on a social network platform. This includes websites such as Facebook and smartphone applications. The games developed within this industry are free to play and do not require the user to own any software or console to participate. Companies earn revenue through the sale of virtual goods within a game and also via advertisements. The Social Network Game Development industry is a fairly new research area that was established in 2005.

    Industry Products
    Puzzle gamesRole-playing gamesDating gamesContent-sharing gamesGambling games
    Industry Activities
    Researching target demographics Developing social network gamesMaintaining social network gamesExpanding existing social network gamesContracting third-party advertisers to reach target demographics

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of broadband connections
  • Per capita disposable income
  • Time spent on leisure and sports
  • Number of mobile internet connections
  • Current Performance
  • Growing Market
  • Female gamers
  • Transition to mobile
  • Industry structure
  • Chart: Revenue Growth
  • Industry Outlook
  • Continued growth
  • Customer base
  • Acquisition activity
  • Profit
  • Table: Social Network Game Development Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Social Network Game Development Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Advertising Agencies
  • Consumers
  • Key Selling Industries
  • Data Processing & Hosting Services
  • Internet Publishing and Broadcasting
  • Internet Service Providers
  • Software Publishing
  • Products & Services
  • Puzzle games
  • Role-playing games
  • Dating games
  • Content-sharing games
  • Gambling games
  • Chart: Social Network Game Development Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Women aged 45 and over
  • Women aged under 45
  • Men aged 45 and over
  • Advertisers
  • Men aged under 45
  • Chart: Major Market Segmentation for the Social Network Game Development Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Social Network Game Development
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Social Network Game Development Industry
  • Industry Globalization
    Major Companies
    King Digital Entertainment PLC
    Zynga Inc.
    Electronic Arts Inc.
  • Table: King Digital Entertainment PLC - financial performance
  • Table: Zynga Inc. - financial performance
  • Table: Electronic Arts Inc. - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Social Network Game Development Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Social Network Game Development Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Time spent on leisure and sports (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
  • A consumer who is a video game enthusiast.
  • Intellectual Property
  • A work that is the result of creativity -- like a game concept or code -- which can be protected under copyright laws.
  • Mau
  • Monthly active users, the monthly number active of users of a given game.
  • Research And Development (R&D)
  • Creative work undertaken by a company in order to increase the stock of knowledge, which can then be applied to developing a new product or improving an existing one.
  • Role-Playing Game (Rpg)
  • A game in which the player takes on the role (or roles) of imaginary characters, using strategy to advance.
  • Smartphones
  • Mobile phones that offer advanced PC-like capabilities.
  • Social Network
  • An internet-based social website, made up by individuals or groups with the purpose of interaction.
  • Startups
  • A startup company, often referred to as simply a startup, is one that is newly created, lacking operational history.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Social Network Game Development:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Social Network Game Development market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Social Network Game Development, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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