Industry Analysis & Industry Trends
Over the five years to 2016, demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity. During the next five-year period, growth will remain strong, as industry operators continue expanding their internet-enabled services and improve on their consoles. Additionally, growth in mobile games will offer operators more revenue streams... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in a position that other industries must view with great envy. It has a loyal client base that is regularly expanded by a fresh generation of users, and older users have not deserted their favored toys at an age that they were originally expected to. The average age of a game purchaser today is 35, and it is rising as older players continue to update their game consoles.
The Video Games industry is currently in the growth phase of its life cycle, with revenue increasing at close to double-digit rates, new operators entering the market despite high barriers to entry, and customers unwilling to forego their entertainment spending when times get tough. Industry value added, a measure of the industry's contribution to the overall economy, is expected to grow at a 5.5% a.. purchase to read more