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Video Games in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Video Games Market Research Report | NAICS NN003 | Sep 2016

Level up: Demand for video games will increase as disposable income grows

IBISWorld’s Video Games market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the five years to 2016, demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity. During the next five-year period, growth will remain strong, as industry operators continue expanding their internet-enabled services and improve on their consoles. Additionally, growth in mobile games will offer operators more revenue streams... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in a position that other industries must view with great envy. It has a loyal client base that is regularly expanded by a fresh generation of users, and older users have not deserted their favored toys at an age that they were originally expected to. The average age of a game purchaser today is 35, and it is rising as older players continue to update their game consoles.

The Video Games industry is currently in the growth phase of its life cycle, with revenue increasing at close to double-digit rates, new operators entering the market despite high barriers to entry, and customers unwilling to forego their entertainment spending when times get tough. Industry value added, a measure of the industry's contribution to the overall economy, is expected to grow at a 5.5% a.. purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Video Games Industry?

The Video Games industry includes the broader operations of all video games components in the United States. Gaming consoles, games made for those consoles and games produced specifically for personal computers make up the retail segment. The development and manufacturing of games, consoles and accessories also constitute a notable share of the market. Moreover, growing revenue from online gaming subscriptions complements industry products.

Industry Products
Physical games and softwareConsolesAccessoriesOnline games and software
Industry Activities
Developing video game software Publishing video game software Wholesaling video game softwareRetailing video game software Manufacturing video game software Retailing video game consoles Wholesaling video game consoles and accessoriesDeveloping video game accessories Retailing video game accessories Providing online game subscription services

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