Going down nice: Players are rapidly entering a booming market for sleep-aid beverages
IBISWorld’s Relaxation Drink Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Industry Analysis & Industry Trends
The Relaxation Drink Production industry rapidly gained momentum over the five years to 2016, as many producers first introduced their products to the market during this period. Industry operators have been able to establish brands and grow quickly to capitalize on the market for sleep aid products. In the five years to 2021, growing per capita disposable income and demand from convenience stores and other retail outlets is projected to benefit the industry. As industry operators extend their sales to new markets across the United States and customers show a growing interest in their products, relaxation drinks are anticipated to become a mainstay of the beverage market... purchase to read more
Industry Report - Industry Investment Chapter
For every dollar spent on labor, the Relaxation Drink Production industry spends $0.06 on capital. Capital expenditures are low because companies in this industry use technologies that are not changing quickly and produce relaxation drinks using machinery that is relatively simple (and scalable). Many relaxation drinks, such as Vacation in a Bottle (ViB), were formulated by companies outside of the scope of this industry. Most companies in the industry focus on selling and marketing their products, each of which are labor-intensive tasks.
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What is the Relaxation Drink Production Industry?
Companies in this industry produce drinks marketed for their relaxation or sleep-promoting properties. Most of these drinks contain the active ingredients melatonin or l-theanine. This industry excludes ready-to-drink tea as well as dairy-based and carbonated beverages.
Relaxation drinksRelaxation shotsRelaxation drink mixes
Producing melatonin-based drinksProducing kava-based drinksProducing theanine-based drinksProducing relaxation beverages