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Pizza Restaurants: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pizza Restaurants Market Research Report | NAICS OD4320 | Jan 2017

Good eats: The industry will rise as the economy improves and consumers spend on eating out

IBISWorld’s Pizza Restaurants market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Pizza Restaurants industry has risen slowly over the past five years while battling anemic consumer spending and changing preferences. Intense external competition from a variety of new food-services concepts and an increase in health consciousness among consumers have also worked against the industry. Despite these obstacles, many operators have performed well, adapting their menus and investing in advanced technology, including sophisticated web-based ordering systems, to boost efficiency and improve profit margins. In the coming years, the industry will continue to rise over the next five years as the economy improves and consumers spend more on eating out... purchase to read more

Industry Report - Industry Locations Chapter

Establishments in the Pizza Restaurants industry are distributed across the country in much the same pattern as is the US population. As is the case with most consumer-facing industries, this industry must locate close to its target market to maximize revenue and profit, while minimizing its costs. However, there are some discrepancies between establishment location and population density, based on consumer tastes and preferences.


The Southeast region of the country is home to the largest share of industry establishments at 20.9% of the industry's total. It is also home to the largest share of the United States' population at 25.4% of the total. Of the states in this region, Florida accounts for the largest portion of pizza establishments at 5.8% o.. purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pizza Restaurants Industry?

This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.

Industry Products
Sit-down serviceTakeout and deliveryCatering
Industry Activities
Providing pizza delivery servicesProviding pizza carry-out servicesProviding sit-down restaurant servicesProviding pizza catering and food-truck pizza sales

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