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Pizza Restaurants: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pizza Restaurants Market Research Report | NAICS OD4320 | Jan 2017

Good eats: The industry will rise as the economy improves and consumers spend on eating out

IBISWorld’s Pizza Restaurants market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Changing consumer preferences have forced pizza restaurants to adapt or change strategy
  • Technology has infiltrated the industry in a big way over the past five years
  • Pizza chains catering to lower incomes are competing in a very saturated marketplace
  • ... purchase to read more

Industry Analysis & Industry Trends

The Pizza Restaurants industry has risen slowly over the past five years while battling anemic consumer spending and changing preferences. Intense external competition from a variety of new food-services concepts and an increase in health consciousness among consumers have also worked against the industry. Despite these obstacles, many operators have performed well, adapting their menus and investing in advanced technology, including sophisticated web-based ordering systems, to boost efficiency and improve profit margins. In the coming years, the industry will continue to rise over the next five years as the economy improves and consumers spend more on eating out... ... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry into the Pizza Restaurants industry are moderate, but increasing. Players that want to enter into the industry can do so by opening a franchise under one of the major companies' brands. Franchise operations allow for lower barriers to entry than starting an operation from the ground up. Franchises can lease premises and equipment, furniture and fittings from the parent company, which lowers operating costs and can help to minimize some of the risks of running a brand-new business. Parent companies also provide training to their franchisees to ensure smooth operations. Individual locations are responsible for managing their day-to-day activities.

Industry concentration is low, with the top four operators holding less than 40.0% of the market share. The.. ... purchase to read more

Additional Insights for the Pizza Restaurants Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pizza Restaurants Industry are

  • Proximity to key markets
  • Ability to control stock on hand
  • Adoption of a commercial focus
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Consumer Confidence Index in the Pizza Restaurants industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Pizza Restaurants Industry?

    This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.

    Industry Products
    Sit-down serviceTakeout and deliveryCatering
    Industry Activities
    Providing pizza delivery servicesProviding pizza carry-out servicesProviding sit-down restaurant servicesProviding pizza catering and food-truck pizza sales

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Consumer Confidence Index
  • Healthy eating index
  • World price of wheat
  • Households earning more than $100,000
  • Current Performance
  • On the menu
  • Ingredients for profit
  • Consolidation
  • Chart: Revenue Growth
  • Industry Outlook
  • Peppered with challenges
  • Pizza toppings and size
  • Table: Pizza Restaurants Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pizza Restaurants Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Consumers
  • Key Selling Industries
  • Beef & Pork Wholesaling
  • Dairy Wholesaling
  • Egg & Poultry Wholesaling
  • Frozen Food Wholesaling
  • Fruit & Vegetable Wholesaling
  • Soft Drink, Baked Goods & Other Grocery Wholesaling
  • Products & Services
  • Takeout and delivery
  • Sit-down service
  • Catering
  • Chart: Pizza Restaurants Industry Products and Services Segmentation
  • Demand Determinants
  • Consumer sentiment
  • Demographics
  • Health and lifestyle
  • Major Markets
  • Consumers aged 25 to 44
  • Consumers aged 45 to 65
  • Consumers under 25 years
  • Consumers 65 and older
  • Chart: Major Market Segmentation for the Pizza Restaurants Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pizza Restaurants
  • Basis of Competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pizza Restaurants Industry
  • Industry Globalization
    Major Companies
    Pizza Hut Inc.
    Domino's Inc
    Little Ceasar's
    Papa John's International Inc.
  • Table: Pizza Hut Inc. - financial performance
  • Table: Domino's Inc - financial performance
  • Table: Little Ceasar's - financial performance
  • Table: Papa John's International Inc. - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pizza Restaurants Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Pizza Restaurants Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Consumer Spending (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
    Food And Drug Administration (Fda)
  • A federal agency responsible for protecting public health through regulation and oversight of food and other consumable products.
  • Par-Baked
  • Bread or dough that is partially baked and then frozen for storage.
  • Quick-Service Restaurant
  • A restaurant that offers either carryout or delivery services as opposed to sit-down service.
  • Same-Store Sales
  • A retail measure used to assess the true performance of retail outlets by taking out the effect of new store openings and only looking at sales growth of existing stores.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pizza Restaurants:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pizza Restaurants market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pizza Restaurants, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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