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Online Survey Software: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | NAICS OD4559 | Sep 2016

Filling out: Increased online connectivity and social media use will spur demand for industry services

IBISWorld’s Online Survey Software market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
4.9%
Annual Growth 16-21
Annual Growth
Profit
Profit
Employment
11,762
Businesses
682
Industry Threats & Opportunities
  • Greater marketing budgets will boost demand for online surveys, facilitating strong growth
  • New products create a significant source of demand for online surveys and market research
  • Companies will move to more cost-effective advertising, bolstering demand for online surveys
  • ... purchase to read more

Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth... ... purchase to read more

Industry Report - Industry Analysis Chapter

The Online Survey Software industry has grown strongly over the past five years. Online surveys have grown quickly in popularity, given their lower price and ease of use compared with traditional survey and consumer feedback methods. Rising per capita disposable income has caused consumer spending and corporate profit, the main drivers of this industry, to increase in recent years. Businesses that largely rely on consumer spending have increased their marketing budgets over the period, which caused expenditures on market research and online customer satisfaction surveys to increase. Moreover, market leaders have been able to entice customers by offering data analytics platforms that interface with survey results, attracting businesses following the trend towards big data. Rev.. ... purchase to read more

Additional Insights for the Online Survey Software Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Survey Software Industry are

  • Access to a highly skilled workforce
  • Adoption to new technology and prompt delivery to market
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Per capita disposable income in the Online Survey Software industry impact industry performance... purchase to read more

     


    Industry ProductsRelated Reports

    What is the Online Survey Software Industry?

    This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

    Industry Products
    Survey creationSurvey analysisHelp and support
     
    Industry Activities
    Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys


    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Per capita disposable income
  • Percentage of services conducted online
  • Research and development expenditure
  • Total advertising expenditure
  • Demand from e-commerce and online auctions
  • Current Performance
  • Marketing budgets expand
  • High profit entices new entrants
  • New media fuels growth
  • Chart: Revenue Growth
  • Industry Outlook
  • New media brings new opportunities
  • Table: Online Survey Software Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Survey Software Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Finance and Insurance
  • Healthcare and Social Assistance
  • Key Selling Industries
  • Internet Hosting
  • Internet Publishing and Broadcasting
  • Other Data Processing Services
  • Products & Services
  • Survey creation
  • Survey analysis
  • Help and support
  • Chart: Online Survey Software Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Other businesses
  • Media and advertising industries
  • Consumer goods industries
  • Healthcare products and pharmaceuticals industries
  • Financial services industries
  • Automotive industries
  • Government organizations
  • Chart: Major Market Segmentation for the Online Survey Software Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Survey Software
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Survey Software Industry
  • Industry Globalization
    Major Companies
    SurveyMonkey Inc.
    Qualtrics
  • Table: SurveyMonkey Inc. - financial performance
  • Table: Qualtrics - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Survey Software Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Online Survey Software Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Corporate profit (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
    Click-Through
  • A method of internet advertising that tracks the number of consumers that click on an advertisement on a website.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • Spss
  • A computer program used for survey authoring and deployment published by IBM.
  • Syndicated Research
  • Studies in which the sponsoring research company defines an audience to survey and the interval between studies and the survey questions. Clients share the results through a subscription service.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Survey Software:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Survey Software market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Survey Software, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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