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Maternity Wear Stores: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Maternity Wear Stores Market Research Report | NAICS OD4224 | Apr 2016

Baby steps: Rising consumer sentiment and disposable incomes will support revenue growth

IBISWorld’s Maternity Wear Stores market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Demand for maternity apparel will resume, supporting industry revenue growth
  • Profit levels and the number of industry locations have exhibited a turnaround
  • Over the next five years, demand for maternity wear is expected to stagnate
  • ... purchase to read more

Industry Analysis & Industry Trends

The past five years have been a struggle for the Maternity Wear store industry. Demand for maternity wear fluctuated without rising significantly enough to give the industry the boost it needed to overcome the recession. In addition, many families delayed decisions to have children and mounting competition from alternative retailers continuously served as a threat to traditional brick-and-mortar stores. In the five years to 2021, the industry is expected to decline steadily. The economic recovery will gradually result in higher disposable incomes, and in turn, American's will begin to expand their families again. However, online retailers will still remain a threat, limiting revenue growth opportunities... ... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Maternity Wear Stores industry is the declining phase of its life cycle. The industry's value added (IVA), measured as its contribution to the economy, is forecast to decline at an average annual rate of 0.4% from 2011 to 2021. US GDP, on the other hand, is expected to grow at an annualized rate of 2.2% over the same period. Typically, when GDP growth outpaces IVA growth, an industry is declining.

Another factor indicating the industry's decline is falling participation. Over the ten-year period, the number of establishments are expected to decline, largely a result of faltering revenue, low profit margins and rising competition. Like many retailing industries, per capita disposable income and consumer spending largely dictate industry revenue. For.. ... purchase to read more

Additional Insights for the Maternity Wear Stores Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Maternity Wear Stores Industry are

  • Attractive product presentation
  • Establishment of brand names
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Number of births and Per capita disposable income in the Maternity Wear Stores industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Maternity Wear Stores Industry?

    This industry includes brick-and-mortar retailers of maternity apparel, which is designed to fit the frame of a pregnant woman. The industry does not include online maternity wear sales or department stores offering a maternity section.

    Industry Products
    Maternity bottomsMaternity dressesMaternity t-shirts, knit and woven shirtsMaternity undergarmentsOther maternity wear
    Industry Activities
    Selling maternity shirts, blouses and other topsSelling maternity pants and jeansSelling maternity skirts and dressesSelling maternity outerwear and suitsMarketing to pregnant womenProcuring inventory

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of births
  • Per capita disposable income
  • External competition
  • Households earning more than $100,000
  • Labor force participation rate of women
  • Current Performance
  • Rising competition
  • Demand dynamics
  • Profit and participation
  • Chart: Revenue Growth
  • Industry Outlook
  • Stagnant demand
  • Bump in premium market
  • Continued competition
  • Table: Maternity Wear Stores Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Maternity Wear Stores Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Consumers
  • Key Selling Industries
  • Women's & Children's Apparel Wholesaling
  • Women’s, Girls’ and Infants’ Apparel Manufacturing
  • Products & Services
  • Maternity bottoms
  • Maternity t-shirts, knit and woven shirts
  • Maternity dresses
  • Maternity undergarments
  • Other maternity wear
  • Chart: Maternity Wear Stores Industry Products and Services Segmentation
  • Demand Determinants
  • Financial matters
  • Fashion factors
  • Major Markets
  • Women aged 25 to 34
  • Women aged 24 and younger
  • Women aged 35 to 44
  • Other
  • Chart: Major Market Segmentation for the Maternity Wear Stores Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and depreciation
  • Marketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Maternity Wear Stores
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Maternity Wear Stores Industry
  • Industry Globalization
    Major Companies
    Destination Maternity Corporation
  • Table: Destination Maternity Corporation - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Maternity Wear Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Maternity Wear Stores Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of births (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
    Big-Box Store
  • A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Flash Sale
  • A short-term sale via the internet that offers products at extreme discounts.
  • Maternity
  • The period during pregnancy and shortly after childbirth.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Maternity Wear Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Maternity Wear Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Maternity Wear Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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