Industry Analysis & Industry Trends
Global oversupply of wine has defined the Global Wine Manufacturing industry over the past five years. Major wine producers from regions once renowned for high-quality products began manufacturing less wine in terms of total case volume. Demand for wine exports from New World wine-producing countries such as Australia, New Zealand, Chile and the United States has gradually increased over the past five years, and these new sources for wine have created additional challenges for manufacturers within traditional wine-producing countries such as Italy, France and Spain. As Europe continues to struggle with chronic oversupply, total revenue is anticipated to grow over the five years to 2016. Vineyard closures may ultimately cause continued decreases in global wine production volume... read more
Industry Key Buyers
The Global Wine Manufacturing industry is highly fragmented, with the top four global wine manufacturers generating less than 10.0% of industry revenue. Very few wine manufacturers hold a substantial market share, particularly in Europe, where the market for wine is saturated with winemakers of all sizes and varietals. In Europe, wine is often produced from estate-grown grapes and made according to strict appellation regulations.
Across other continents, producers do not use traditional appellations and instead rely on wine that is marketed by grape varietal. For example, the United States has a far shorter history in wine production and consumers do not judge the prestige of a particular wine based on the region in which the wine was bottled. As .. read more