Industry Analysis & Industry Trends
The Global Sports Betting and Lotteries industry has strongly recovered from the recession, as consumers have picked up their discretionary spending. Over the five years to 2019, growth will be driven by emerging economies, as regulatory barriers are reduced and rising per capita income spurs voracious consumer demand. Efforts to stamp out illegal gambling activities will intensify as governments and gambling agencies seek to capture revenue via legal avenues. Online gambling will become a far more prominent aspect of the industry as technology improves and internet penetration and smartphone ownership rates increase... read more
The Global Sports Betting and Lotteries industry is subject to a high level of capital intensity. For every $1.00 spent on wages, industry operators spend an estimated $0.37 on the use and replacement of capital. The industry requires a large and increasing level of technological equipment, including provision of terminals to agents for online sales. However, the industry still involves a high degree of direct labor input in areas such as management and administration, provision of services to agents and in marketing and promotion. This is especially the case for gambling organizations running games that require attendants to run proceedings. The level of capital intensity is expected to increase over the next five years as labor functions continue to be automated.
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