Industry Analysis & Industry Trends
Media fragmentation, strong growth in several emerging markets and recovering advertising budgets have driven revenue growth in the Global Public Relations Agencies industry over the five years to 2016. Additionally, expanding household incomes in emerging markets and the need for political and business organizations to manage their reputations online will be the main drivers of growth during the next five years. As the global economy continues to pick back up, revenue will grow. Social media campaigns and specialist firms will be an increasingly central part of the industry in the next five years... read more
Public relations firms facilitate and manage communication between a client organization and the public in order to promote the client's image and interests. Communication is often directed at specific groups, including stakeholders, consumers, other businesses and policy makers. The services offered by public relations (PR) firms can be segmented based on these targeted public audiences.
General PR services
PR firms are generally involved in a number of activities on a client's behalf. Operators offer services to improve the profile and image of a company or its board members, assist consumers' understanding of a product or service, and inform shareholders of company activities. PR .. read more