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Global Public Relations Agencies: Market Research Report

Global Market Research • Global Market Size • Industry Statistics • Industry Analysis • Industry Trends

Global Public Relations Agencies Market Research Report | Nov 2016

The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Public Relations Agencies global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Interpublic Interpublic market share
Omnicom Omnicom market share
WPP Group WPP Group market share
Industry Statistics & Forecast
Revenue
$44bn
Annual Growth 11-16
5.1%
Annual Growth 16-21
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Profit
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Employment ('000)
290
Businesses
116,781
Industry Analysis & Industry Trends

Media fragmentation, strong growth in several emerging markets and recovering advertising budgets have driven revenue growth in the Global Public Relations Agencies industry over the five years to 2016. Additionally, expanding household incomes in emerging markets and the need for political and business organizations to manage their reputations online will be the main drivers of growth during the next five years. As the global economy continues to pick back up, revenue will grow. Social media campaigns and specialist firms will be an increasingly central part of the industry in the next five years... read more

Industry Products

Public relations firms facilitate and manage communication between a client organization and the public in order to promote the client's image and interests. Communication is often directed at specific groups, including stakeholders, consumers, other businesses and policy makers. The services offered by public relations (PR) firms can be segmented based on these targeted public audiences.

General PR services

PR firms are generally involved in a number of activities on a client's behalf. Operators offer services to improve the profile and image of a company or its board members, assist consumers' understanding of a product or service, and inform shareholders of company activities. PR .. read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Global Public Relations Agencies Industry?

Public relations agencies manage the communications between an organization and the public in order to promote favorable relationships and portray a desired image. This includes communication with the general public as well as with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

Industry Products
General PR servicesLobbying/Corporate servicesMedia relationsEvent management
 
Industry Activities
Media relationsIssue/crisis managementPromotional eventsSocial media managementPublic affairs


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