Industry Analysis & Industry Trends
The Global Fast Food Restaurants industry has managed to grow over the past five years despite being battered by a weakened global economy and society's increasing awareness of the health risks associated with a diet high in fat, salt and sugar. The industry's attempts to respond to changes in consumer preferences have also supported revenue growth. Moreover, over the five years to 2022, IBISWorld forecasts that the industry will continue to surge forward. Global fast food restaurants will benefit as the global economy improves and consumers continue to spend on small luxuries, such as eating out. Rising international expansion of US-based fast food chains will continue to be the primary driver of industry growth as emerging economies increasingly demand more fast food options... read more
Industry SWOT Analysis
The Global Fast Food Restaurants industry is in the growth phase of its industry life cycle with industry growth in emerging economies increasing at a faster rate than in developed countries. Overall, industry value added, which measures an industry's contribution to the overall global economy, is forecast to increase at an annualized rate of 1.8% over the 10 years to 2022. While this rate is slower than expected, annualized global GDP growth of 3.2% during the same period in emerging economies is currently exploding and will likely outperform the overall economy over the long term.
In developed nations, fast food industries are in the mature phase, with the market approaching saturation levels, so emerging nations are driving aggressive growth in the global industry. The.. read more