Industry Analysis & Industry Trends
The industry's growth has been stagnating, particularly in developed markets, where digital media is increasingly replacing print form. The global recession also reduced consumer spending and advertising budgets, which ultimately led to a drop in commercial printing. However, growth in developing markets has somewhat mitigated the industry's revenue declines, with industry revenue is forecast to grow in the five years to 2021... read more
Starting a New Business
There are low barriers to entry for the Global Commercial Printing industry. The top four companies in the global industry control a small portion of the industry's revenue; therefore, these companies do not exert significant market power. Printing is one of the most fragmented manufacturing industries. The average commercial printer operates from just one facility and has 16 employees. As a result, competition tends to be on a local or regional scope. However, there is a high level of competition in the industry which presents a slight barrier to success for a new entrant into the industry given that the market is highly saturated in developed economies such as the United States and Europe.
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