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Global Advertising Agencies: Market Research Report

Global Market Research • Global Market Size • Industry Statistics • Industry Analysis • Industry Trends

Global Advertising Agencies Market Research Report | Jan 2017

The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Advertising Agencies global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Interpublic Interpublic market share
Omnicom Omnicom market share
WPP Group WPP Group market share
Industry Statistics & Forecast
Revenue
$190bn
Annual Growth 11-16
3.8%
Annual Growth 16-21
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Profit
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Employment ('000)
950
Businesses
240,183
Industry Analysis & Industry Trends

Over the past five years, the Global Advertising Agencies industry fared well due to growing corporate profit and the proliferation of digital media, which has expanded operators' access to their target audiences. Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase over the period. Over the five years to 2021, the growing size of major global players will enable greater exposure in emerging markets, as their scale allows them to make strategic acquisitions to boost revenue. Furthermore, established presence and credentials in particular regions will provide a major advantage for operators competing for clients looking to work in specific markets... read more

Starting a New Business

Barriers to entry have been on the rise over the past five years as a relatively small number of large, global firms have established themselves at the top of the industry through acquisitions. These companies, and their global networks of agencies spanning across all marketing and communications services, are dominant among large corporate clients seeking a one-stop shop for their global marketing and communications needs. Large industry operators (such as Omnicom Group, WPP and Publicis Groupe) will provide an increasing amount of in-house services for companies that want to build global brand awareness. Consequently, this trend may limit small, boutique advertising agencies from entering the industry and competing for large, lucrative clients.

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Industry ProductsRelated ReportsTable of Contents

What is the Global Advertising Agencies Industry?

Firms in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, advertising material production, and media planning and buying. Public relations and other specialized communications are excluded from this industry.

Industry Products
Campaign planning and managementCreative services and productionAdvertisement placement
 
Industry Activities
Creating advertising campaigns Disseminating advertising campaigns through available mediums, including TV, periodicals, radio and the internetProviding media buying services Providing advertising services, including for indoor and outdoor displays


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