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Energy Drink Production: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Energy Drink Production Market Research Report | NAICS OD4205 | Oct 2016

Power up: Industry revenue will increase thanks to robust demand from core demographic markets

IBISWorld’s Energy Drink Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Strong brand loyalty defines this highly concentrated industry
  • The FDA has recorded a number of deaths and illnesses caused by energy drink consumption
  • Producers will benefit from strong consumer loyalty in their core consumer groups
  • ... purchase to read more

Industry Analysis & Industry Trends

The Energy Drink Production industry has achieved robust growth over the past five years, outperforming most other packaged beverage production industries. Beverage producers benefitted from increased per capita disposable incomes, which allowed consumers to continue purchasing industry goods, particularly as impulse purchases at convenience stores. Over the next five years, the industry is anticipated to continue growing, albeit at a slower rate than the previous five-year period. Producers will benefit from declining demand for carbonated soft drinks as consumers seek to replace soda with alternative beverages... ... purchase to read more

Industry Report - Industry Locations Chapter

The Energy Drink Production industry is distributed relatively in line with the population distribution of the United States. Demand for industry products is relatively strong across the country, and the largest industry operators distribute products to similar retail outlets in both suburban and urban markets. The West, Southeast, Mid-Atlantic and Great Lakes regions have the largest share of industry establishments, largely due to their concentration of urban markets.

The West accounts for 21.9% of industry establishments and is becoming an increasingly popular area for producers because of its close proximity to Mexico, East Asia and major export destinations such as Vietnam and Taiwan. IBI.. ... purchase to read more

Additional Insights for the Energy Drink Production Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Energy Drink Production Industry are

  • Accessibility to consumers
  • Effective product promotion
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Per capita sugar and sweetener consumption in the Energy Drink Production industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Energy Drink Production Industry?

    This industry produces soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.

    Industry Products
    Energy drinksEnergy shotsEnergy drink mixes
    Industry Activities
    Manufacturing ready-to-drink energy drinksManufacturing ready-to-drink energy shotsManufacturing energy drink mixes

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Per capita sugar and sweetener consumption
  • Healthy eating index
  • Demand from convenience stores
  • Current Performance
  • Chart: Revenue Growth
  • Industry Outlook
  • Table: Energy Drink Production Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Energy Drink Production Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Pharmacies & Drug Stores
  • Key Selling Industries
  • Aluminum Manufacturing
  • Plastic Bottle Manufacturing
  • Sugar Processing
  • Syrup & Flavoring Production
  • Vitamin & Supplement Manufacturing
  • Products & Services
  • Energy drinks
  • Energy shots
  • Energy drink mixes
  • Chart: Energy Drink Production Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Convenience stores
  • Warehouse clubs, supercenters
  • Grocery stores and supermarkets
  • Other markets
  • Vending machine and other operators
  • Exports
  • Chart: Major Market Segmentation for the Energy Drink Production Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Energy Drink Production
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Energy Drink Production Industry
  • Industry Globalization
    Major Companies
    Red Bull
    Monster Beverage Corp.
    Rockstar Energy Drink
  • Table: Red Bull - financial performance
  • Table: Monster Beverage Corp. - financial performance
  • Table: Rockstar Energy Drink - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Energy Drink Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Energy Drink Production Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Per capita disposable income (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Jargon & Glossary
  • Caffeine is a bitter, white crystalline xanthine alkaloid and a stimulant drug. People consume caffeine in various forms to stay awake and energized.
  • Carbonated Soft Drinks (Csds)
  • Artificially carbonated, nonalcoholic beverage that contains some form of sweetener and flavor.
  • Energy Shot
  • Energy shots are a specialized kind of energy drink that contains a dose of caffeine in a small volume of liquid. Energy shots are usually sold in 50 milliliter bottles.
  • Ready-To-Drink Beverage
  • Beverages sold in prepared form that are ready for consumption.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Energy Drink Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Energy Drink Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Energy Drink Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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