No game: Despite recovering demand, operators will face significant pricing pressures
IBISWorld’s Toy, Doll & Game Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.
Industry Statistics & Market Size
Industry Threats & Opportunities
- Despite higher demand, toy manufacturers will lower prices to stay competitive, hurting profit
- Competition from low-priced imports has presented a significant challenge to the industry
- Retailers will place significant pricing pressures on domestic operators to lower their markups... purchase to read more
Industry Analysis & Industry Trends
The Toy, Doll and Game Manufacturing industry has suffered over the five years to 2016, due to falling demand brought on by poor economic conditions during the earlier half of the five-year period and increasing competition from low-priced imports. Many industry operators had to exit the industry altogether because they could no longer compete with low-cost imports. Moreover, the long-term outlook for the industry is not encouraging. US manufacturers will continue to face increasing competition from low-cost imports and vie for contracts with a shrinking number of retailers. Given the limited amount of shelf space in stores, retailers will place significant pricing pressures on domestic operators to lower their markups, or they will give up shelf space to imported goods... ... purchase to read more
Industry Report - Industry Key Buyers Chapter
In 2016, the revenue generated by the two largest industry operators are expected to account for 24.6% of total industry revenue. While industry concentration remains low, it has increased over the past five years and is expected to continue its upward trajectory. Driven by a high level of import penetration into the industry, the number of enterprises is anticipated to decline at an annualized rate of 3.2% over the five years to 2016. The influx of more-affordable toys into the domestic market created an intensely competitive environment for existing players. Faced with eroding margins and loss of buyers, some operators were simply forced out of the market. Oth.. ... purchase to read more
Additional Insights for the
Toy, Doll & Game Manufacturing
IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy, Doll & Game Manufacturing Industry are Establishment of brand names Having a diverse range of clients Having links with suppliers
IBISWorld analysts also discuss how external factors such as Import penetration into the manufacturing sector and Trade-weighted index in the Toy, Doll & Game Manufacturing industry impact industry performance... purchase to read more
What is the
Toy, Doll & Game Manufacturing
This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
Dolls, action figures, toy animals and stuffed toys, including partsBaby carriages and children's vehicles (excluding bicycles)Models and craftsNonelectronic games and puzzles, including partsOther nonelectronic, nonriding toys, including parts and pet toysElectronic toys and games (including home video games)
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children's automobilesManufacturing crafts and hobby kitsManufacturing children's and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines
|About this Industry|
|Industry at a Glance|
|Industry Statistics Snapshot|
|Key External Drivers|
|Import penetration into the manufacturing sectorTrade-weighted indexDemand from department storesDemand from hobby and toy storesPer capita disposable income|
|Weak demandCompetition from importsToy recalls and new regulationsChanging tastesChart: Revenue Growth|
|Downstream demand picks upIncreasing pressure from retailersChina may lose its advantageTable: Toy, Doll & Game Manufacturing Industry Revenue Outlook|
|Industry Life Cycle|
|Life cycle reasonsChart: Benchmarking - Toy, Doll & Game Manufacturing Industry Lifecycle vs The Economy|
|Products & Markets|
|Key Buying Industries|
|Toy & Craft Supplies WholesalingHobby & Toy StoresGift Shops & Card Stores|
|Key Selling Industries|
|Cardboard Box & Container ManufacturingMetal Pipe & Tube ManufacturingPlastic Products Miscellaneous ManufacturingPolystyrene Foam ManufacturingRubber Product Manufacturing|
|Products & Services|
|Electronic toys and games (including home video games)Other nonelectronic, nonriding toys, including parts and pet toysNonelectronic games and puzzles, including partsModels and craftsDolls, action figures, toy animals and stuffed toys, including partsBaby carriages and children's vehicles (excluding bicycles)Chart: Toy, Doll & Game Manufacturing Industry Products and Services Segmentation|
|ExportsMass merchandizersHobby and toy storesWholesalersChart: Major Market Segmentation for the Toy, Doll & Game Manufacturing Industry|
|Chart: Business Locations by State|
|Market Share Concentration|
|Key Success Factors|
|Cost Structure Benchmarks|
|ProfitPurchasesWagesDepreciationRent and utilitiesOtherChart: Cost Structure Benchmarking – Sector vs Toy, Doll & Game Manufacturing|
|Basis of Competition|
|Barriers to Entry |
|Table: Barrier to Entry Checklist for the Toy, Doll & Game Manufacturing Industry|
|K'NEX Brands L.P.|
|Table: Cartamundi Group - financial performance|
|Table: K'NEX Brands L.P. - financial performance|
|Chart: Level of Capital Intensity for the Toy, Doll & Game Manufacturing IndustryChart: Tools of the Trade: Growth Strategies for Success|
|Technology & Systems|
|Chart: Volatility vs Industry Growth|
|Regulation & Policy|
|Table: Industry Data for the Toy, Doll & Game Manufacturing Industry|
Industry Revenue (2007-2021)Industry Gross Product (2007-2021)Establishments (2007-2021)Businesses (2007-2021)Employment (2007-2021)Exports (2007-2021)Imports (2007-2021)Wages (2007-2021)Import penetration into the manufacturing sector (2007-2021)|
Table: Annual Percentage Change for Key Industry Data
Table: Key Ratios for Industry Key Data
Table: Industry Financial Ratios
|Jargon & Glossary |
A phenomenon whereby children are outgrowing toys at a younger age and demanding more adult-like products.
The relocation of a company's business process, such as manufacturing or accounting, from one country to another, whether the work is outsourced or stays within the company.
The act of procuring goods or services under contract with an outside supplier.
A substance is added to many plastics (to increase flexibility, transparency, durability and longevity) that is being phased out of many products in the United States over health concerns.
The stage between middle childhood and adolescence in human development, generally ranging from 8 to 12 years of age.
An episode, such as a TV show, which may or may not have been telecast but can be viewed at a website.
A popular trend within retail and manufacturing industries where producers supply goods directly to stores, eliminating the middleman.
IBISWorld industry market research reports enable you to:
- Find out about key industry trends
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This report on
Toy, Doll & Game Manufacturing:
- Provides Market Size information to assist with planning and strategic decisions.
- Includes the necessary information to perform SWOT, PEST and STEER analysis.
- Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
- Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
Toy, Doll & Game Manufacturing
market research report includes:
- Historical data and analysis for the key drivers of this industry
- A five-year forecast of the market and noted trends
- Detailed research and segmentation for the main products and markets
- An assessment of the competitive landscape and market shares for major companies
- And of course, much more
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With this IBISWorld Industry Research Report on
Toy, Doll & Game Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.