Industry Analysis & Industry Trends
The Frozen Food Production industry grew only slightly over the past five years as rising disposable income enabled consumers to trade up to substitute products. With more money to spend, consumers purchased fresh produce over frozen varieties and dined out more frequently. Growing health concerns also caused many consumers to purchase fewer frozen foods, which are often perceived to be less healthy than fresher meals. Over the next five years, manufacturers will continue to develop new products that appeal to health-conscious consumers and invest in marketing campaigns to boost the image of frozen foods. As more Americans return to work and have less time to prepare meals from scratch, they will opt for the convenience of frozen meals... purchase to read more
Industry Report - Starting a New Business Chapter
The Frozen Food Production industry has moderate barriers to entry, although the level of initial capital investment required is significant. Capital investments include expenses relating to the construction or purchase of a processing facility, plant equipment, warehousing and distribution. Prospective entrants must be able to secure enough capital to make these initial investments in addition to overhead expenses. While industry concentration remains relatively low, IBISWorld anticipates the level of concentration to increase as companies consolidate, which will increase the barriers to entry in the future.
One of the biggest threats facing potential new entrants is the very well-entrenched position of the industry's major players. The.. purchase to read more