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Satellite TV Providers in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Satellite TV Providers Market Research Report | NAICS 51711b | Jan 2017

Competition streaming in: The rising popularity of online entertainment will slow industry revenue growth

IBISWorld’s Satellite TV Providers market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$45bn
Annual Growth 11-16
3.6%
Annual Growth 16-21
Annual Growth
Profit
Profit
Employment
135,551
Businesses
624
Industry Threats & Opportunities
  • The growing availability of online content will continue posing a threat to traditional TV
  • The industry has attempted to gain a competitive edge through offering superior customer service
  • Increasing competition from online streaming companies will stimulate new product development
  • ... purchase to read more

Industry Analysis & Industry Trends

Satellite TV providers distribute TV programs on a subscription or fee basis through direct broadcast satellites. New networks, more channels and bonus features have strengthened the industry despite shaky subscriber growth rates in recent years. The growing availability of online content, along with an expanding market for connected devices, internet-connected TVs and emerging mobile technologies, will continue to pose a threat to traditional TV. The ability of the major players that survive the competition and continue developing ways to retain and attract subscribers will determine industry revenue growth... ... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Satellite TV Providers industry has a high level of concentration, with the top two companies, AT&T and Dish Network, accounting for about 79.1% of the total market. Over the past five years, these companies have successfully expanded their scope and revenue by offering an increasing array of services and continually improving their quality. These two major satellite providers feature about 200 HD channels and various on-demand services, such as digital video recording. This industry is highly concentrated due to the high fixed costs involved in developing, launching and maintaining satellites.

Due to high start-up costs, regulation and intense competition, few small producers have managed to develop a niche market. The.. ... purchase to read more

Additional Insights for the Satellite TV Providers Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Satellite TV Providers Industry are

  • Close monitoring of competition
  • Ensuring pricing policy is appropriate
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Number of cable TV subscriptions and Per capita disposable income in the Satellite TV Providers industry impact industry performance... purchase to read more

     


    Industry ProductsRelated Reports

    What is the Satellite TV Providers Industry?

    Companies in this industry distribute television (TV) programs on a subscription or fee basis through direct broadcast satellites. The industry also includes multipoint distribution system operators that deliver wireless TV programming using ground stations. These companies operate in rural areas and have a negligible effect on industry performance. This industry excludes broadcast TV networks and other satellite telecommunications providers.

    Industry Products
    Basic programmingPremium programmingPay-per-viewOther services
     
    Industry Activities
    Providing basic satellite TV programmingProviding premium and pay-per-view satellite TV programmingLeasing or retailing digital video recorders and set-top boxes


    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of cable TV subscriptions
  • Per capita disposable income
  • Number of mobile internet connections
  • Number of households
  • Consumer Confidence Index
  • Current Performance
  • Profitability fluctuates temporarily
  • Satellite vs. cable
  • Streaming becomes a serious threat
  • Chart: Revenue Growth
  • Industry Outlook
  • Increased multiplatform streaming
  • Niche appeal
  • Table: Satellite TV Providers Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Satellite TV Providers Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Consumers
  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Movie & Video Distribution
  • Movie & Video Production
  • Radar & Satellite Operations
  • Television Production
  • Products & Services
  • Basic programming
  • Premium programming
  • Pay-per-view
  • Other services
  • Chart: Satellite TV Providers Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumers aged 65 and older
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Consumers aged 35 to 44
  • Consumers aged 25 to 34
  • Consumers aged 24 and younger
  • Chart: Major Market Segmentation for the Satellite TV Providers Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Satellite TV Providers
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Satellite TV Providers Industry
  • Industry Globalization
    Major Companies
    AT&T Inc.
    Dish Network LLC
  • Table: AT&T Inc. - financial performance
  • Table: Dish Network LLC - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Satellite TV Providers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Satellite TV Providers Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of Cable TV Subscriptions (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Churn Rate
  • The percentage of subscribers to a service that discontinue their subscription in a given time period.
  • Digital Video Recorder (Dvr)
  • A device that records video in digital format to a disk drive and allows consumers to pause and rewind programs as they watch them.
  • Direct Broadcast Satellite (Dbs)
  • A satellite that broadcasts directly to a home satellite receiver.
  • Federal Communications Commission (Fcc)
  • An independent US agency that regulates radio and TV communications.
  • Millennials
  • Also known as Generation Y, the term refers to the generation born between 1980 and 2000, and brought up surrounded by technology and mass media.
  • Programming
  • The programs and series networks develop that this industry delivers to subscribers.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Satellite TV Providers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Satellite TV Providers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Satellite TV Providers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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