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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Oct 2016

High-speed service: The internet's share of advertising expenditures will increase, spurring growth

IBISWorld’s Internet Publishing and Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • The industry is characterized by intense competition amid a rapidly changing technological landscape
  • Operators generate a majority of revenue from mobile devices through the sale of advertising
  • Small, independent publishers are expected to continue to enter the industry
  • ... purchase to read more

Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2016, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... ... purchase to read more

Industry Report - Starting a New Business Chapter

The Internet Publishing and Broadcasting industry has low barriers to entry, but extremely high barriers to success. New entrants can launch a website with just the code for the site and cash for hosting and internet access fees. Regulation is extremely light and does not inhibit new entrants. The most significant barrier to entry is the development of the code or software to build the website, which can range from the very simple to the exceedingly complex. A wide variety of vendors offer services that allow a website developer to create websites from existing templates or toolsets (e.g. WordPress, Blogger and Tumblr).

For many website categories, availability of content is a major barrier to entry. For.. ... purchase to read more

Additional Insights for the Internet Publishing and Broadcasting Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Internet Publishing and Broadcasting Industry are

  • Developing a clear niche
  • Word of mouth recommendations
  • Attracting advertisers
  • IBISWorld analysts also discuss how external factors such as Number of mobile internet connections and Total advertising expenditure in the Internet Publishing and Broadcasting industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Internet Publishing and Broadcasting Industry?

    This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

    Industry Products
    Paid contentAd-driven contentIntellectual property licensing
    Industry Activities
    Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of mobile internet connections
  • Total advertising expenditure
  • Demand from search engines
  • Demand from television broadcasting
  • Internet traffic volume
  • Current Performance
  • Booming internet advertising
  • Mobile platforms spur growth
  • Content producers
  • Chart: Revenue Growth
  • Industry Outlook
  • Changing landscape
  • Mobile future
  • Table: Internet Publishing and Broadcasting Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Internet Publishing and Broadcasting Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Car & Automobile Manufacturing
  • Retail Trade
  • Telecommunications Resellers
  • Finance and Insurance
  • Consumers
  • Key Selling Industries
  • Data Processing & Hosting Services
  • Internet Service Providers
  • Software Publishing
  • Telecommunication Networking Equipment Manufacturing
  • Products & Services
  • Ad-driven content
  • Paid content
  • Other
  • Intellectual property licensing
  • Chart: Internet Publishing and Broadcasting Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumers
  • Other advertisers
  • Retail advertisers
  • Financial services advertisers
  • Automotive advertisers
  • Telecom advertisers
  • Chart: Major Market Segmentation for the Internet Publishing and Broadcasting Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Internet Publishing and Broadcasting
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Internet Publishing and Broadcasting Industry
  • Industry Globalization
    Major Companies
    Alphabet Inc.
    Netflix Inc.
  • Table: Alphabet Inc. - financial performance
  • Table: Facebook - financial performance
  • Table: Netflix Inc. - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Internet Publishing and Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Internet Publishing and Broadcasting Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Internet traffic volume (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • A one-way internet connection at speeds in excess of 200 Kbps.
  • Datacenter
  • A facility in which computer and storage systems are housed.
  • Old Media
  • Traditional means of communication, such as cable TV, radio and newspapers that existed before the internet.
  • Social Network
  • A category of website that is primarily used for communication and sharing with other members.
  • Traffic Acquisition Costs
  • Payments made to online operators that direct traffic to their websites.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Internet Publishing and Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Internet Publishing and Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Internet Publishing and Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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