Industry Analysis & Industry Trends
Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more
Industry Report - Industry Locations Chapter
Many major operators have located their establishments in areas that make it easier to service their national clients. Similarly, major product suppliers to this industry are also concentrated in the same areas, allowing distributors to cut costs associated with freight and delivery. Overall, the distribution of establishments in the Promotional Products industry closely follows the US population.
The Southeast is home to the largest number of industry establishments, accounting for an expected 25.9% of the national total in 2016. In this region, Florida is estimated to register nearly one-third of the region's establishments and 8.4% of the national total... purchase to read more