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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | Aug 2016

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Continued growth in corporate profit and total advertising expenditure will boost industry demand
  • Technological advancements have also paved the way for other cost-effective advertisements
  • Mergers and consolodation will be common as operators attempt to achieve economies of scale
  • ... purchase to read more

Industry Analysis & Industry Trends

Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... ... purchase to read more

Industry Report - Industry Locations Chapter

Many major operators have located their establishments in areas that make it easier to service their national clients. Similarly, major product suppliers to this industry are also concentrated in the same areas, allowing distributors to cut costs associated with freight and delivery. Overall, the distribution of establishments in the Promotional Products industry closely follows the US population.


The Southeast is home to the largest number of industry establishments, accounting for an expected 25.9% of the national total in 2016. In this region, Florida is estimated to register nearly one-third of the region's establishments and 8.4% of the national total. The state also accounts for more than 35.0% o.. ... purchase to read more

Additional Insights for the Promotional Products Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Promotional Products Industry are

  • Proximity to key markets
  • Prompt delivery of promotional items to clients
  • Ability to clearly specify requirements to suppliers
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Total advertising expenditure in the Promotional Products industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Promotional Products Industry?

    Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

    Industry Products
    WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
    Industry Activities
    Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting services

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Total advertising expenditure
  • Number of businesses
  • Demand from retail trade
  • World price of cotton
  • Current Performance
  • Recessionary rebound
  • Integrated marketing
  • Industry consolidation and profit
  • Chart: Revenue Growth
  • Industry Outlook
  • Manufacturers emerge as competitors
  • Technology has potential to lower industry costs
  • Table: Promotional Products Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Promotional Products Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Supermarkets & Grocery Stores
  • Women's Clothing Stores
  • Advertising Agencies
  • Trade Show and Conference Planning
  • Concert & Event Promotion
  • Colleges & Universities
  • For-Profit Universities
  • Key Selling Industries
  • Computer & Packaged Software Wholesaling
  • Drug, Cosmetic & Toiletry Wholesaling
  • Men's & Boys' Apparel Wholesaling
  • Office Stationery Wholesaling
  • Sporting Goods Wholesaling
  • Women's & Children's Apparel Wholesaling
  • Products & Services
  • Wearables
  • Other items
  • Drinkware, housewares and products for the home
  • Desk and office accessories
  • Writing instruments
  • Bags
  • Chart: Promotional Products Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Retail, hospitality and business-to-business service providers
  • Consumer goods and other manufacturing companies
  • Other markets
  • Ad agencies, publishing and event planners
  • Finance, banking and insurance companies
  • Government and nonprofit organizations
  • Chart: Major Market Segmentation for the Promotional Products Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Promotional Products
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Promotional Products Industry
  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Promotional Products Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Promotional Products Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total US advertising expenditure (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Advertising Specialty
  • An item branded with an organization's logo.
  • Below-The-Line Promotion
  • Nonmedia communication or advertising that is niche focused and highly measurable.
  • Blank
  • A generic product prior to any branding or customization.
  • Traditional Media
  • Mass-distributed news and entertainment across major media, such as television, newspapers, magazines, radio and the internet.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Promotional Products:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Promotional Products market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Promotional Products, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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