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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Oct 2016

Bad signal: Persistent competition from newer forms of media will continue to threaten industry growth

The Television Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Younger demographics are finding new outlets for entertainment online, lowering ad spending for industry operators
  • Accelerating media competition is expected to limit the industry's growth prospects
  • Industry players will diversify revenue streams through retransmission fees
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Industry Analysis & Industry Trends

The Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue in the five years to 2016. The explosion of digital media and the increasing use of mobile devices have eroded the television medium in recent years. Consumers, particularly younger demographics, are finding new outlets for entertainment online, prompting advertisers to increase their digital spending at the expense of industry operators. Many consumers to shift their viewing hours away from standard television in favor of online options. Consumers are not completely abandoning broadcast television, in fact most major sporting events still achieve record-breaking viewership for broadcasts... ... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

In the rapidly fragmenting media environment, the Television Broadcasting industry's traditional business model has struggled; advertising expenditure is now distributed among a number of competing mediums and channels, resulting in lower industry revenue growth. Meanwhile, the industry's closest competitor, cable TV, has gradually entered the realm of streaming content to stave off recent declines in subscribers. This competition has led to industry revenue declines in the past, and the next five years are projected to yield slight decline in revenue. Nonetheless, the emergence of per-viewer fees signals an evolution in the industry's business model, which brings the industry closer to cable and strengthens its long-term viability.

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Additional Insights for the Television Broadcasting Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Broadcasting Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Having a clear market position
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and External competition for the Television Broadcasting industry in the Television Broadcasting industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Television Broadcasting Industry?

    Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

    Industry Products
    Syndicated newsDramasRealitySitcomsSports
    Industry Activities
    Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • External competition for the Television Broadcasting industry
  • Corporate profit
  • Number of cable TV subscriptions
  • Per capita disposable income
  • Current Performance
  • New media, new challenges
  • Threat of media fragmentation
  • Networks and consolidation
  • Digital and high-definition TV
  • Chart: Revenue Growth
  • Industry Outlook
  • Revenue streams diversify
  • New challenges, new opportunities
  • Table: Television Broadcasting Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Broadcasting Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Cable Networks
  • Advertising Agencies
  • Consumers
  • Key Selling Industries
  • Movie & Video Distribution
  • Movie & Video Production
  • Television Production
  • Products & Services
  • Dramas
  • Syndicated news
  • Sitcoms
  • Reality
  • Sports
  • Chart: Television Broadcasting Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Viewers aged 65 and up
  • Viewers aged 50 to 64
  • Viewers aged 35 to 49
  • Viewers aged 25 to 34
  • Viewers aged 2 to 11
  • Viewers aged 18 to 24
  • Viewers aged 12 to 17
  • Chart: Major Market Segmentation for the Television Broadcasting Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Television Broadcasting
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Broadcasting Industry
  • Industry Globalization
    Major Companies
    NBCUniversal Media LLC
    The Walt Disney Company
    Fox Broadcasting Company
  • Table: NBCUniversal Media LLC - financial performance
  • Table: The Walt Disney Company - financial performance
  • Table: Fox Broadcasting Company - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Television Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Television Broadcasting Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of Cable TV Subscriptions (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Digital Video Recorders (Dvr)
  • Devices that record video in a digital format to disk drives or other mass storage devices.
  • High-Definition Tv (Hdtv)
  • A digital TV broadcasting system with higher resolution than traditional TV systems.
  • Multicasting
  • The broadcast of more than one channel from the same network, potentially across a range of media, such as the TV and the internet.
  • Ratings
  • A measure of viewership collected by The Nielsen Company's, which reflects the percentage of total TV-equipped households tuning into a program or channel during a period of time.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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