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Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Sep 2016

Early renewal: The industry will likely benefit from online streaming services

IBISWorld’s Television Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$30bn
Annual Growth 11-16
5.2%
Annual Growth 16-21
Annual Growth
Profit
Profit
Employment
61,300
Businesses
5,531
Industry Threats & Opportunities
  • A contracting cable market has raised competition among the industry’s customers
  • Live TV viewership is expected to continue declining over the next five years
  • ... purchase to read more

Industry Analysis & Industry Trends

Over the past five years, stable TV viewership has kept the Television Production industry's cameras rolling. Although the number of cable TV subscriptions has declined over the period, the average American's time spent watching TV has remained consistent. In the coming years, the industry will benefit from growth in total advertising expenditure, which will increase broadcasters' demand for quality programming as they seek to boost viewership to appeal to marketers... ... purchase to read more

Industry Report - Industry Products Chapter

Over the past five years, the variety of genres produced for traditional TV has stayed fairly constant. The following genre breakdown does not factor in online programming, on which there is scant data, but many shows available through the top streaming providers are also broadcast through traditional TV programming.

The genre with the most significant market share in terms of revenue from advertising expenditure is news and documentary programming, which generates an estimated 33.7% of revenue. Documentary programs can often be produced at a low cost, relying on relatively small field crews and video editors. As a result, they have been purchased more and more as cable channels have proliferated and networks have sought to fill content requirements inexpensively. In .. ... purchase to read more

Additional Insights for the Television Production Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Production Industry are

  • Effective cost controls
  • Access to multiskilled and flexible workforce
  • Ability to manage external (outsourcing) contracts
  • IBISWorld analysts also discuss how external factors such as Demand from television broadcasting and Number of broadband connections in the Television Production industry impact industry performance... purchase to read more

     


    Industry ProductsRelated Reports

    What is the Television Production Industry?

    Companies in this industry produce TV programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

    Industry Products
    DramasComediesDocumentaries and newsReality and varietySportsTalk shows
     
    Industry Activities
    Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content


    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from television broadcasting
  • Number of broadband connections
  • Per capita disposable income
  • Total advertising expenditure
  • Number of cable TV subscriptions
  • Current Performance
  • Cutting the cord
  • Industry structure
  • Chart: Revenue Growth
  • Industry Outlook
  • Online models
  • New technology
  • Table: Television Production Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Production Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Movie & Video Distribution
  • Movie Theaters
  • Television Broadcasting
  • Cable, Internet & Telephone Providers
  • Advertising Agencies
  • Key Selling Industries
  • Celebrity & Sports Agents
  • Fine Arts Schools
  • Intellectual Property Licensing
  • Performers & Creative Artists
  • Sports Franchises
  • Products & Services
  • Documentaries and news
  • Dramas
  • Reality and variety
  • Sports
  • Comedies
  • Talk shows
  • Chart: Television Production Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Domestic cable networks
  • Domestic broadcast networks
  • International distribution
  • Online platforms
  • Other
  • Chart: Major Market Segmentation for the Television Production Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Television Production
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Production Industry
  • Industry Globalization
    Major Companies
    Time Warner Inc.
    21st Century Fox
    The Walt Disney Company
    NBCUniversal Media LLC
  • Table: Time Warner Inc. - financial performance
  • Table: 21st Century Fox - financial performance
  • Table: The Walt Disney Company - financial performance
  • Table: NBCUniversal Media LLC - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Television Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Television Production Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of cable TV subscriptions (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Digital Tv
  • The transmission of audio and video by digital signals, instead of the former analog signals. The transition to digital TV broadcasting was completed throughout the United States in mid-2009.
  • Digital Video Recorder (Dvr)
  • A device that records video in a digital format to a disk drive, USB flash drive, SD memory card or other storage device.
  • Pilot
  • The first episode of a new TV series that is produced to test its appeal on a network and its target audience. If it is received well, a series will be commissioned.
  • Reality Programming
  • A TV production that is filmed with or without a loose script.
  • Scripted Programming
  • A show, such as a drama, that is produced according to a written script.
  • Season
  • The episodes of a TV series produced in one year.
  • Series
  • Consists of about 22 episodes per season, with cable series consisting of 12 or 13 episodes per season.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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