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Movie Theaters in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Movie Theaters Market Research Report | NAICS 51213 | Feb 2017

Big screen: Rising disposable income will boost demand, though competition will hamper growth

The Movie Theaters market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
Annual Growth
Industry Threats & Opportunities
  • Lower admissions over the past five years have caused a steady decline in the number of companies in the industry
  • Theaters are enhancing amenities and upgrading seats and services
  • Gradual economic growth is forecast to be a boon for consumer spending
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Industry Analysis & Industry Trends

The Movie Theaters industry is struggling to bring viewers back in front of the silver screen. Competition from online streaming platforms has drawn moviegoers away from the theaters in the past five years. In the coming years, the industry will benefit from rising disposable income, which will encourage consumers to spend more on entertainment. However, competition from online video will largely offset this positive trend... ... purchase to read more

Industry Report - Industry Products Chapter


Generating about 66.8% of industry revenue, movie tickets include both domestic film exhibition (66.0% of industry revenue) and foreign film exhibition (0.8%). The average ticket price rose steadily from $7.93 in 2011 to $8.34 in 2015 (latest available data from the MPAA). As disposable income rose over the period, consumers did not mind spending more on tickets. The rise in ticket prices and disposable income more or less canceled each other out, leading admissions to fluctuate around 1.3 billion admissions annually. As a result, along with major operators' focus on concessions sales, this segment's share of revenue has decreased during the past five years.

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Additional Insights for the Movie Theaters Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Movie Theaters Industry are

  • Ability to quickly adopt new technology
  • Access to multiskilled and flexible workforce
  • Being part of a group buying, promotion and marketing scheme
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and External competition for the Movie and Video Distribution industry in the Movie Theaters industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Movie Theaters Industry?

    This industry comprises businesses that primarily exhibit movies. It includes cinemas, drive-in and outdoor movie theaters and film festival exhibitors.

    Industry Products
    AdmissionsFood and beverage sales
    Industry Activities
    Operating movie theatersOperating drive-in movie theatersFilm festival exhibitionMotion picture exhibition for airlines

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • External competition for the Movie and Video Distribution industry
  • Number of broadband connections
  • Technological change for Television Networks and Providers
  • Number of K-12 students
  • Current Performance
  • Blockbuster 3D emerges
  • Online competition
  • Admissions remain flat
  • Screen upgrades and consolidation
  • Chart: Revenue Growth
  • Industry Outlook
  • Subdued growth
  • Competition: the sequel
  • Table: Movie Theaters Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Movie Theaters Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Consumers
  • Key Selling Industries
  • Confectionery Wholesaling
  • Movie & Video Distribution
  • Movie & Video Production
  • Soft Drink, Baked Goods & Other Grocery Wholesaling
  • Products & Services
  • Admissions
  • Food and beverage sales
  • Other
  • Chart: Movie Theaters Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumers aged 40 and older
  • Consumers aged 17 and younger
  • Consumers aged 25 to 39
  • Consumers aged 18 to 24
  • Chart: Major Market Segmentation for the Movie Theaters Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Movie Theaters
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Movie Theaters Industry
  • Industry Globalization
    Major Companies
    Regal Entertainment Group
    AMC Entertainment Inc.
    Cinemark Holdings Inc.
  • Table: Regal Entertainment Group - financial performance
  • Table: AMC Entertainment Inc. - financial performance
  • Table: Cinemark Holdings Inc. - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Movie Theaters Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Movie Theaters Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per Capita Disposable Income (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • A highly successful movie.
  • Box Office
  • The total sales of admissions for a specific movie or for a year.
  • Concessions
  • Food or drink sales.
  • Video-On-Demand (Vod)
  • An internet-based technology that allows subscribers to watch programming in real time or download programs and view them later.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Movie Theaters:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Movie Theaters market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Movie Theaters, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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