Industry Analysis & Industry Trends
The Software Publishing industry grew dynamically over the five years to 2016, as businesses and consumers increased their investments in software, computers, mobile devices and video games. Strengthening corporate profit stimulated demand from businesses, while rising disposable incomes encouraged consumers to spend on software, including spending on discretionary downstream products such as video games. Increasing prevalence of software in day-to-day activities and the rise of predictive analytics and artificial intelligence will characterize the five years to 2021.
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Industry Report - Industry Key Buyers Chapter
The Software Publishing industry has a low level of market share concentration, with the four largest companies accounting for 32.8% of industry revenue in 2016. Due to the varied nature of software, it is difficult for a single player to dominate the industry. Microsoft is the industry's largest player with 16.3% of the market in 2016. The size of Microsoft's market share is due to its leading role in the operating system, business analytics and video game software segments. Other players in this industry, however, focus on only one or two industry segments. As a result, their market share for software publishing is relatively small, resulting in a low market share concentration for the industry. However, concentration can vary by segment. For.. purchase to read more