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Book Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Book Publishing Market Research Report | NAICS 51113 | May 2017

Turning the page: Increased focus on e-books has softened the industry's long-term decline

IBISWorld’s Book Publishing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
Annual Growth
Industry Threats & Opportunities
  • Publishers are restructuring operations to take advantage of new technologies
  • Technological developments have heavily influenced consumer demand
  • Operators will continue to try cutting costs by publishing online and relying on digital printing, but a reemerging paperback market will limit this transition
  • ... purchase to read more

Industry Analysis & Industry Trends

The Book Publishing industry has undergone some restructuring over the five years to 2017 to adapt to evolving consumer preferences and shifting technology. With slow growth in per capita disposable income during the past five years, bookstore demand declined, reducing industry sales. However, rising college enrollment and a new nationwide K-12 standard are expected to generate higher demand for textbooks during the five years to 2022. Meanwhile, publishers will intensify their focus on e-books, which will represent a growing proportion of book sales over the period... ... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

As a result of slow revenue growth and a shift in technology, the Book Publishing industry is considered to be in decline. During the five years to 2022, it is expected to remain at this stage of its life cycle. Revenue for book publishers has been suffering as consumers substitute industry products with other resources and reading materials that are readily available online. Therefore, publishers have been forced to adjust pricing and develop new products, including e-books. Despite publishers' best efforts to compete, the industry is anticipated to continue its decline. Industry value added (IVA), which measures the industry's contribution to the economy, is forecast to decline at an annualized rate of only 0.6% in the 10 years to 2022. In .. ... purchase to read more

Additional Insights for the Book Publishing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Book Publishing Industry are

  • Management of a high-quality assets portfolio
  • Control of distribution arrangements
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Number of college students and commerce sales in the Book Publishing industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Book Publishing Industry?

    The Book Publishing industry edits and designs books. Book publishers also engage in marketing activities and make distribution agreements with operators in the Book, Magazine and Newspaper Wholesaling industry (IBISWorld report 42492). The industry does not include authors, who are part of the Performers and Creative Artists industry (IBISWorld report 71151).

    Industry Products
    TextbooksAdult trade booksProfessional, technical and scholarly booksChildren's booksOther books and services
    Industry Activities
    Discovering authors, stories or other content Editing booksDesigning book layout and coversMarketing authors and books

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of college students
  • commerce sales
  • Per capita disposable income
  • Percentage of services conducted online
  • Current Performance
  • Diversification
  • Technology
  • Format and financial flexibility
  • Chart: Revenue Growth
  • Industry Outlook
  • Managing costs
  • Rising textbook demand
  • E-books
  • Looming threats
  • Table: Book Publishing Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Book Publishing Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Educational Services
  • Key Selling Industries
  • Ink Manufacturing
  • Paper Mills
  • Paper Wholesaling
  • Performers & Creative Artists
  • Printing
  • Products & Services
  • Textbooks
  • Professional, technical and scholarly books
  • Adult trade books
  • Other books and services
  • Children's books
  • Chart: Book Publishing Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumers aged 45 to 64
  • Consumers aged 65 and older
  • Government organizations
  • Consumers aged 30 to 44
  • Consumers aged 14 and younger
  • Consumers aged 20 to 29
  • Consumers aged 15 to 19
  • Other organizations
  • Chart: Major Market Segmentation for the Book Publishing Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Book Publishing
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Book Publishing Industry
  • Industry Globalization
    Major Companies
    Pearson PLC
    Bertelsmann SE & Co. KGaA
  • Table: Pearson PLC - financial performance
  • Table: Bertelsmann SE & Co. KGaA - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Book Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Book Publishing Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • E-commerce sales (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • The process of reviewing textbooks and mandating that certain ones are used or that teachers can select books from an approved list.
  • Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Digital Printing
  • The process of printing a batch of books (typically a few hundred) using laser printer technology to save on production and inventory costs.
  • E-Book
  • A book in a digital format that can be read on a computer or on a variety of mobile devices.
  • Postsecondary Education
  • College- or university-level education that includes graduate or post-graduate (PhD) education.
  • Primary Education
  • Education from kindergarten through eighth grade.
  • Secondary Education
  • Education from ninth grade through 12th grade.
  • Trade Book
  • A fiction or nonfiction book printed for general distribution.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Book Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Book Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Book Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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