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Newspaper Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Newspaper Publishing Market Research Report | NAICS 51111 | Oct 2016

Out of print: The industry will lose advertising revenue and consolidate in response

The Newspaper Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • The industry has shed operations associated with its print legacy as it has faced heightened competition from companies custom-built for the digital world
  • Daily papers have the advantage of a newsroom staffed with well-sourced and specialized reporters
  • Newspapers with national or large regional audiences will likely begin stabilizing their advertising revenue
  • ... purchase to read more

Industry Analysis & Industry Trends

The Newspaper Publishing industry, which is dependent on reader subscriptions and print advertising for revenue, has experienced chronic revenue declines as consumers and advertisers make the permanent shift to digital media. In the coming years, the industry will continue to lose advertising revenue in an increasingly fragmented media environment. Spurred by revenue declines, publishers will consolidate, restructure and adapt to new technologies to become more efficient... ... purchase to read more

Industry Report - Industry Products Chapter

Newspaper content can be analyzed based on genre, segmentation or region of the news source, as well as by the format in which the news is presented. Historically, the segmentation of newspapers by genre and region has not fluctuated; however, election periods, natural disasters and major national events garner extensive coverage in newspapers across the country.

When segmented by the percentage of revenue each newspaper format or service brings in, daily newspapers generate the highest amount. In fact, daily newspapers subscriptions bring in more than 90.0% of general newspaper subscription revenue. This format is the most popular with advertisers because it assures repeat views of advertisements by regular readers. Dai.. ... purchase to read more

Additional Insights for the Newspaper Publishing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Newspaper Publishing Industry are

  • Production of premium goods/services
  • Access to niche markets
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as External Competition for the Publishing industry and Print advertising expenditure in the Newspaper Publishing industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Newspaper Publishing Industry?

    The Newspaper Publishing industry produces and distributes print newspapers. Companies that solely publish online news are excluded from this industry.

    Industry Products
    Print AdvertisingDigital Advertising Subscription and newsstand salesThird-party printing servicesThird-party distribution services
    Industry Activities
    Publishing newspapers in printPublishing newspapers in electronic form

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • External Competition for the Publishing industry
  • Print advertising expenditure
  • Per capita disposable income
  • Corporate profit
  • World price of wood pulp
  • Number of adults aged 20 to 64
  • Current Performance
  • Circulation and ad revenue
  • Tools of the trade
  • Closures and layoffs
  • Chart: Revenue Growth
  • Industry Outlook
  • Advertising revenue
  • New models
  • Table: Newspaper Publishing Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Advertising Agencies
  • Media Buying Agencies
  • Consumers
  • Key Selling Industries
  • Ink Manufacturing
  • Paper Mills
  • Printing, Paper, Food, Textile & Other Machinery Manufacturing
  • Products & Services
  • Print Advertising
  • Subscription and newsstand sales
  • Digital Advertising
  • Other
  • Third-party printing services
  • Third-party distribution services
  • Chart: Newspaper Publishing Industry Products and Services Segmentation
  • Demand Determinants
  • Shifting Demand
  • Advertisement
  • Substitute media
  • Major Markets
  • Readers aged 55 or over
  • Readers aged 35 to 54
  • Readers aged 18 to 34
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry
  • Industry Globalization
    Major Companies
    Gannett Co. Inc.
    News Corp.
    Tronc Inc.
    The New York Times Company
  • Table: Gannett Co. Inc. - financial performance
  • Table: News Corp. - financial performance
  • Table: Tronc Inc. - financial performance
  • Table: The New York Times Company - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Newspaper Publishing Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Print advertising expenditure (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • The number of copies of an average issue that a newspaper distributes.
  • Paywall
  • A feature of a website that permits paid subscribers to exclusively access certain information.
  • Syndication
  • A process by which publishers outsource news reporting and editing to third-party wire services.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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