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Advertising Agencies in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | Nov 2016

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

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Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the five years through 2016, revenue for the Advertising Agency industry has been growing 12.8% annually. The industry is set to generate $100.8 billion in 2016, up 3.0% from 2015. Industry assets are estimated to total $74.3 billion in 2016, up 9.2% from 2015.

There are over 116,330 agencies employing about 3.4 million people with an estimated payroll of $27.4 billion in 2016. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Advertising Agencies industry is in the growth phase of its life cycle. The industry's value added is expected to increase at an annualized rate of 12.1% from 2011 to 2021, which is higher than China's annualized GDP growth rate over the same period.

Enterprise numbers have been increasing significantly, at an annualized rate of 6.7% during the five years through 2016. The number of industry agencies will continue increasing steadily in the next five years but at a lower rate due to more government regulation and intense industry competition.

There is a high level of technological change in this industry, which contributes to industry growth. In .. purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

Industry Products
Advertising design and productionAdvertising planning, public relations and market research Advertising publishing, promotion and displayAdvertising agency servicesOther advertising services
Industry Activities
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handouts

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