Industry Analysis & Industry Trends
With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the five years through 2016, revenue for the Advertising Agency industry has been growing 12.8% annually. The industry is set to generate $100.8 billion in 2016, up 3.0% from 2015. Industry assets are estimated to total $74.3 billion in 2016, up 9.2% from 2015.
There are over 116,330 agencies employing about 3.4 million people with an estimated payroll of $27.4 billion in 2016. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Advertising Agencies industry is in the growth phase of its life cycle. The industry's value added is expected to increase at an annualized rate of 12.1% from 2011 to 2021, which is higher than China's annualized GDP growth rate over the same period.
Enterprise numbers have been increasing significantly, at an annualized rate of 6.7% during the five years through 2016. The number of industry agencies will continue increasing steadily in the next five years but at a lower rate due to more government regulation and intense industry competition.
There is a high level of technological change in this industry, which contributes to industry growth. In .. purchase to read more