Trust the signs: Increasing advertising budgets will lead to revenue growth

Industry products have increasingly been used by private businesses and advertisers over the five years to 2017. Fortunately for the industry, solid growth in US advertising expenditure and private spending on nonresidential construction has enabled strong overall revenue growth. Outdoor advertising, including digital billboards and other displays, has maintained strong appeal over the past five years amid an increasingly fragmented media landscape. Online advertising channels provide more and more specific demographic targeting, but print media and television have struggled to retain readers and viewers, leaving fewer ways to effectively reach a broad-based audience...read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 12-17
6.5%
Forecast Growth 17-22
Profit
Employment
27,402
Businesses
1,980
Market Share of Companies
What Our Customers Say

Industry Threats & Opportunities

  • Industry products have increasingly been used by private businesses and advertisers
  • State and local governments are a significant customer for the industry
  • Total investment from local and state governments is expected to improve
  • Industry Report - Industry Analysis Chapter

    The Variable Message Signage Manufacturing industry manufactures electronic signs, which began as products primarily used along roads and in transportation hubs to give traffic and transit information. In recent years, however, digital outdoor advertising has exploded, driving demand for big-ticket digital billboards in urban areas. The largest buyers of industry products are now businesses and advertising agencies, and the industry has benefited from strong growth in advertising expenditure over the five years to 2017. Increases in nonresidential construction and new business formation have also driven demand for industry products. Over the five years to 2017, industry revenue is expected to increase an annualized 6.5% to $5.0 billion, including 2.4% growth projected in 2017 alone...purchase to read more.

    Additional Insights for the Variable Message Signage Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Variable Message Signage Manufacturing Industry are

  • Having a large supply contract
  • Prompt delivery to market
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Local and state government investment and Corporate profit in the Variable Message Signage Manufacturing industry impact industry performance..

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    What is the Variable Message Signage Manufacturing Industry?

    This industry manufactures variable message electronic signs, which can be manufactured using LEDs or incandescent lights and display messages that can be programmed electronically. Industry products include digital billboards, scoreboards and highway signs purchased by government agencies to display traffic alerts.

    Industry Products
  • Digital billboards
  • In-store digital displays
  • Transportation displays
  • Scoreboards
  • Other digital signage
  • Industry Activities
  • Electrical display
  • Indoor signs and display
  • Radar-speed road signs
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Local and state government investment
  • Corporate profit
  • Federal funding for transportation
  • Total advertising expenditure
  • Demand from air transportation

  • Current Performance
  • Advertising drives demand
  • Rebound in transportation investment
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Government demand to increase
  • Advertising market
  • Enterprise growth and profit expansion
  • Table: Variable Message Signage Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Variable Message Signage Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Gas Stations
  • Airport Operations
  • Movie Theaters
  • Amusement Parks
  • Road & Highway Construction
  • Public Schools
  • Private Schools

  • Key Selling Industries
  • Aluminum Manufacturing
  • Electrical Equipment Manufacturing
  • Metal Stamping & Forging
  • Plastic & Resin Manufacturing
  • Plastic Products Miscellaneous Manufacturing

  • Products & Services
  • Digital billboards
  • In-store digital displays
  • Scoreboards
  • Transportation displays
  • Other digital signage
  • Chart: Variable Message Signage Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising expenditure
  • Government expenditure

  • Major Markets
  • Businesses and advertisers
  • Government and transit agencies
  • Sports and entertainment venues
  • Exports
  • Chart: Major Market Segmentation for the Variable Message Signage Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Variable Message Signage Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Variable Message Signage Manufacturing Industry

  • Industry Globalization
    Daktronics Inc.
  • Table: Daktronics Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Variable Message Signage Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Variable Message Signage Manufacturing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Government funding for highways (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Light-Emitting Diode (Led)
  • A LED is a semiconductor light source used in a wide range of products, such as general lighting , automotive lighting and traffic signals, as well as in advertising displays.
  • Light-Emitting Diodes Display (Led)
  • A LED display uses an array of light-emitting diodes as a video or image display. LED displays are generally used for store signage or in billboards.
  • Liquid Crystal Display (Lcd)
  • A LCD display uses light modulating properties of liquid crystals to generate images. A wide range of consumer applications use LCD displays, including products manufactured in this industry.
  • Why buy this report?

    IBISWorld’s Variable Message Signage Manufacturing Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Variable Message Signage Manufacturing industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Variable Message Signage Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Variable Message Signage Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Variable Message Signage Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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