Lit up: The industry will experience an increase in demand as key downstream markets improve

IBISWorld’s Variable Message Signage Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Threats & Opportunities

  • Outdoor advertising has maintained strong appeal in the past five years amid an increasingly fragmented media landscape
  • The costs of social benefits have been exacerbated by an aging population
  • Improving consumer and business confidence are forecast to drive greater employment

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    Industry Analysis & Industry Trends

    Industry operators experienced significant declines over the five years to 2015, particularly in 2011. As a result of declining demand from key downstream buyers, weak consumer spending and a decline in the number of businesses, industry revenue tanked. However, over the next five years, the industry is expected to increase as the economy improves and demand for industry products increase...

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    Industry Report - Industry Investment Chapter

    The Variable Message Signage Manufacturing industry operates with a low level of capital intensity. IBISWorld estimates that for every dollar spent on wages, the industry will allocate $0.08 to capital investment. The industry's level of capital intensity has increased slightly over the five-year period, as the industry allocated $0.07 in capital expenditure per dollar in wages in 2011. Capital investment for the industry is primarily in machinery used to manufacture signs. In spite of being a highly automated manufacturing process, industry wage costs are higher than other manufacturing sectors. This is due to the fact that industry operators will often install and provide maintenance services for signs.


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    Additional Insights for the Variable Message Signage Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Variable Message Signage Manufacturing Industry are

  • Having a large supply contract
  • Prompt delivery to market
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Local and state government investment and Corporate profit in the Variable Message Signage Manufacturing industry impact industry performance..

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    Industry Products

    What is the Variable Message Signage Manufacturing Industry?

    This industry manufactures variable message electronic signs, which can be manufactured using LEDs or incandescent lights and display messages that can be programmed electronically. Industry product include digital billboards, scoreboards and highway signs purchased by government agencies to display traffic alerts.

    Industry Products
    Digital billboards
    In-store digital displays
    Transportation displays
    Other outdoor digital signage
    Industry Activities
    Electrical display
    Indoor signs and display
    Radar-speed road signs

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Local and state government investment
  • Corporate profit
  • Federal funding for transportation
  • Total advertising expenditure
  • Demand from air transportation

  • Current Performance
  • Advertising drives demand
  • Limited transportation investment
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Government demand to increase
  • Advertising market
  • Enterprise growth and profit expansion
  • Table: Variable Message Signage Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Variable Message Signage Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Gas Stations
  • Airport Operations
  • Movie Theaters
  • Amusement Parks
  • Road & Highway Construction
  • Public Schools
  • Private Schools

  • Key Selling Industries
  • Aluminum Manufacturing
  • Electrical Equipment Manufacturing
  • Metal Stamping & Forging
  • Plastic & Resin Manufacturing
  • Plastic Products Miscellaneous Manufacturing

  • Products & Services
  • Digital billboards
  • In-store digital displays
  • Scoreboards
  • Transportation displays
  • Other outdoor digital signage
  • Chart: Variable Message Signage Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising expenditure
  • Government expenditure

  • Major Markets
  • Businesses and advertisers
  • Government and transit agencies
  • Sports and entertainment venues
  • Exports
  • Chart: Major Market Segmentation for the Variable Message Signage Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Variable Message Signage Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Variable Message Signage Manufacturing Industry

  • Industry Globalization
    Major Companies
    Daktronics Inc.
  • Table: Daktronics Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Variable Message Signage Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Variable Message Signage Manufacturing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Government funding for highways (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Light-Emitting Diode (Led)
  • A LED is a semiconductor light source used in a wide range of products, such as general lighting , automotive lighting and traffic signals, as well as in advertising displays.
  • Light-Emitting Diodes Display (Led)
  • A LED display uses an array of light-emitting diodes as a video or image display. LED displays are generally used for store signage or in billboards.
  • Liquid Crystal Display (Lcd)
  • A LCD display uses light modulating properties of liquid crystals to generate images. A wide range of consumer applications use LCD displays, including products manufactured in this industry.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Variable Message Signage Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Variable Message Signage Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Variable Message Signage Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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