House of cards: Demand for stationery products will decrease as online competition intensifies

The decline of sales in the Retail Market for Stationery Products has been ushered by the digitalization of the economy and the rise of electronic communication forms such e-mail and electronic invitation websites, which have drained demand for traditional paper products. With electronic communication quickly becoming the most popular medium for interaction, the industry's stationery products are increasingly becoming obsolete. With electronic communication quickly becoming the most popular medium for interaction, the industry's stationery products are increasingly becoming obsolete. In the five years to 2022, stationery product retailers will contend with intensifying competition from substitute forms of communication...read more.

Industry Statistics & Market Size
Revenue
$8bn
Annual Growth 12-17
-1.1%
Forecast Growth 17-22
Profit
Employment
1.9m
Businesses
87,998
Market Share of Companies
What Our Customers Say

Industry Threats & Opportunities

  • Demand will decline as competition from substitute forms of communication intensifies
  • Falling profit has been driven by rising external competition and input prices
  • Market saturation and increased online correspondence will continue threatening operators
  • Industry Report - Industry Analysis Chapter

    The Retail Market for Stationery Products comprises both physical and online retailers that sell a variety of stationery products, including letter paper, file folders, envelopes, invitations, writing pads, notebooks and cards. Over the past five years, stationery products sales have contracted steadily, with revenue falling at an annualized rate of 1.1% to $8.4 billion in 2017.The industry’s decline has been ushered by the digitalization of the economy, which has changed the way information is consumed and disseminated, resulting in a permanent decline for all of the industry’s core product segments. Electronic communication, such as email, social networking sites and electronic greeting cards, has drained demand for paper stationery products. Add...read more.

    Additional Insights for the The Retail Market for Stationery Products Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the The Retail Market for Stationery Products Industry are

  • Proximity to key markets
  • Production of goods currently favored by the market
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Percentage of services conducted online and Corporate profit in the The Retail Market for Stationery Products industry impact industry performance..

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    What is the The Retail Market for Stationery Products Industry?

    Companies in this industry sell stationery products used for writing, drawing, filing and similar applications. Greeting cards and printer paper are excluded from this report. This report discusses the size of the retail market for stationery products and includes sales from all major retail channels, including specialty stores, general merchandisers and internet retailers.

    Industry Products
  • Office stationery
  • Envelopes
  • Invitations
  • Writing tablets and other supplies
  • Industry Activities
  • Selling office stationery
  • Selling social stationery
  • Selling envelopes
  • Selling invitations
  • Selling writing pads
  • Selling leaf paper
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Percentage of services conducted online
  • Corporate profit
  • Number of adults aged 50 and older
  • Per capita disposable income
  • Price of paper

  • Current Performance
  • Obsolescence of paper products
  • Stagnant profitability
  • Industry landscape
  • Chart: Revenue Growth

  • Industry Outlook
  • Competition
  • Low profitability
  • Marketing toward receptive demographics
  • Table: The Retail Market for Stationery Products Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - The Retail Market for Stationery Products Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Office Stationery Manufacturing
  • Office Stationery Wholesaling

  • Key Selling Industries
  • Consumers

  • Products & Services
  • Office stationery
  • Envelopes
  • Invitations
  • Writing tablets and other supplies
  • Chart: The Retail Market for Stationery Products Industry Products and Services Segmentation

  • Demand Determinants
  • Consumer and business variables
  • Paper prices
  • Digital communication

  • Major Markets
  • Consumers aged 55 and older
  • Businesses and government
  • Consumers aged 35 to 54
  • Consumers aged 34 and younger
  • Chart: Major Market Segmentation for the The Retail Market for Stationery Products Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent, utilities and depreciationMarketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs The Retail Market for Stationery Products

  • Basis of Competition
    Retailer sizeProduct range and service levelsDemand drivers
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the The Retail Market for Stationery Products Industry

  • Industry Globalization
    Staples Inc. Office Depot Inc.
  • Table: Staples Inc. - financial performance
  • Table: Office Depot Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the The Retail Market for Stationery Products Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the The Retail Market for Stationery Products Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Percentage Of Services Conducted Online (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Die Cut
  • A tool used to cut or shape material using a press.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Social Stationery
  • Stationery used with the express purpose to convey a personalized message to a social contact, in contrast to a message conveyed to a business contact.
  • Why buy this report?

    The The Retail Market for Stationery Products Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on The Retail Market for Stationery Products:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The The Retail Market for Stationery Products market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on The Retail Market for Stationery Products, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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